In its second-largest acquisition, Amazon buys the company for $970 million.
Michael Greene Will Provide Industry-leading Support to Enterprise Clients.
NEW YORK, NY--(Marketwire - Oct 17, 2012) - Today, AudienceScience®, a global digital marketing technology company, announced Michael Greene, formerly of Forrester Research, as director of research and marketing strategy. He will be working with sales and strategic accounts to provide world-class thought leadership, training and support to enterprise clients. This includes research, reporting, and training programs.
Greene has played an influential role in the digital marketing industry for several years. Prior to joining AudienceScience, Michael served as an analyst at Forrester Research, contributing to its Interactive Marketing research practice and leading its digital media and digital b2b research. In addition to producing widely-cited industry research, Michael also served as a consultant on digital media strategy and marketing technology to numerous global brands and digital publishers. In 2008, Forrester acquired JupiterResearch, where Greene conducted research on interactive media and marketing as well as consumer trends. Michael is based out of the New York office and will report to Emily Riley, VP Marketing and Sales Strategy.
"Michael has a strong strategic vision for the digital marketing space. He has forged trusted consultative relationships with major brands in the US and in Europe throughout his career as an analyst at Forrester," said Riley. "I am excited for him to bring his skills to the AudienceScience team."
Michael Greene is involved with the Council for Accountable Advertising as a key part of the research committee. The council protects clients from sub-standard practices, while simultaneously eliminating the complexities of today's digital technology.
As AudienceScience continues to expand both domestically and internationally, Greene states, "With its strong audience segmentation capabilities, best-in-breed analytics, global scale, and brand-focused execution capabilities, AudienceScience is an undeniable leader in enterprise digital marketing technology. I'm thrilled to be joining such an innovative team."
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow AudienceScience on Twitter.