October 18, 2012, 9:32 AM

TagMan Launches Stream Global Partner Program

The Stream Global partner program is built on TagMan’s unrivalled understanding of its partners’ needs and enables its partners to master the complexities of marketing and ecommerce data.

London, October 17, 2012 – TagMan, the most used, most advanced and most proven Tag Management and Marketing Data Platform, today announced the launch of its new Global partner program, STREAM™.

The STREAM Global partner program is built on TagMan’s unrivalled understanding of its partners’ needs and enables its partners to master the complexities of marketing and ecommerce data by allowing TagMan’s partners’ tags to be integrated into the TagMan solution to jointly improve their customer offering.

TagMan now supports the largest and most robust portfolio of digital marketing services, helping to improve the performance, data quality and efficiency of partners’ and clients’ tagging, analytics and marketing initiatives. Of the 250 websites and 5000 unique digital service tags TagMan currently supports, over 100 partner companies have already certified their solutions’ multiple tags via STREAM.

STREAM is open to best-of-breed application providers; marketing and analytics agencies; and CRM, marketing and ecommerce platforms. Partners seeking streamlined tag implementations, reliable real-time data collection and clean, cross-channel marketing data from an independent source have already applied for program certification.

Once partners are certified on STREAM they gain instant access to TagMan’s newly launched ’Drag-&-Tag’ library that reduces the complexity of managing multiple marketing and analytics technologies for advertisers by automating the integration of partner tags into the TagMan platform.

As a result STREAM allows TagMan’s partners to develop new business opportunities and help improve the performance and efficiency of their marketing technology, tagging and analytics initiatives. Benefits of becoming a certified STREAM partner also include:

  • Drive revenue – increased visibility and access to TagMan’s customers and prospects.
  • Joint marketing – leverage opportunities to run campaigns with TagMan.
  • Ongoing tag support – certification ensures Partner tags will not only be tested, but any updates will be fully supported.
  • Optimal tag performance – faster loading, improved stability, better data collection.
  • Easy cross-platform coverage – whether Partners’ customers are on their laptop, smartphone or tablet, TagMan can fire their tags for complete data collection.
  • Happier customers – reduced implementation efforts, easier management of tags & reduced risk of tags slowing the page.

Alex Rodriguez, SVP of Global Partnerships at TagMan, said: “The growth of STREAM is great for our partners and ecosystem; so whether a company’s focus is ecommerce, web analytics, search engine marketing, email marketing, rich media, mobility, optimisation or even the offline channels — TagMan can help your customers gain real-time, clear and unbiased visibility into marketing performance.”

“The growth of our STREAM program and certification milestones are proof of our commitment to an open, self-service tag management platform,” says Jon Baron, CEO of TagMan. “TagMan can help facilitate stellar execution of digital initiatives and dramatic marketing ROI through real-time, clear and unbiased visibility into the customer’s journey.”

Scott Meyer, CEO of Evidon, says: “We are proud to be partners of TagMan and we are impressed with their smart, proactive approach to privacy control. Our collaboration ensures that both companies’ clients are well positioned to comply with the current EU ePrivacy Directives and global AdChoices programs as they greatly simplify the way they manage all tags on their sites.”

Vincent Meyer, Director of Corporate Development and Partnerships at Criteo, says: “TagMan has been an important partner to Criteo, enabling smooth, fast implementations and improved data collection when integrating and running our code for joint clients.”

Rupert Staines, European MD of RadiumOne, says: “We’re delighted to announce our new partnership with TagMan. It’s a company that has built a great reputation and has blazed a trail for innovation in the tag management arena. TagMan has optimised the tagging process and has discovered new ways to accurately track consumers’ online paths to conversions. We look forward to combining its expertise with our own, unique online advertising solution, and providing new insights to the digital planning process as well as improved performance to advertising campaigns across the globe.”

Dean Vegliante, General Manager, Netmining says “The complexities and sensitivities surrounding tagging are and will be a hot topic of conversation with our clients – and a critical component of building quality audiences. Our partnership with TagMan allows for easier and safer tag management for everyone involved.”

About TagMan:

TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg’s, The Body Shop, Air New Zealand, and Vodafone. Find out more at www.tagman.com

Find out more about joining STREAM at eu.tagman.com/STREAM

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