October 15, 2012, 10:02 AM

Smarter Remarketer Appoints a Vice President of Sales

Previous to joining Smarter Remarketer, Jon Shoff served as vice president of Convertro.

INDIANAPOLIS (October 8, 2012) — Smarter Remarketer, an award-winning provider of cross-channel remarketing and automated campaign management solutions for global retail brands, today named Jon Shoffvice president of sales.

“Jon is a veteran sales leader with years of experience leading sales, management, team building and corporate expansion initiatives for several SaaS solution providers,” said Howard Bates, president and chief executive officer of Smarter Remarketer. “He will be an invaluable asset in leading Smarter Remarketer as we continue expanding into new markets, developing new products, and forming new strategic partnerships.”

Previous to joining Smarter Remarketer, Shoff served as vice president of Convertro, where he managed sales and business development responsibilities for the marketing attribution company.

Prior to Convertro, Jon was the head of strategic initiatives at iovation, Inc. Jon was hired to establish and execute a wide range of strategic initiatives for corporate expansion into Europe and the Middle East including business development activity and identifying opportunities to increase intellectual property effectiveness.

Jon also spent eight years at WebSideStory/Visual Sciences (now Adobe), an enterprise analytics solution provider. As senior enterprise manager, Jon was tasked with establishing the U.S. sales team and sales goals for direct sales. Additionally, Jon led the expansion of sales into Latin/South America. Later, as Director of Strategic Alliances, Jon established WebSideStory’s domestic partner program and expanded both WebSideStory and Visual Sciences’ alliance program into Europe.

“Retailers have more channels than ever to market and remarket to their customers, but the industry is wrought with companies providing “point solutions” that can only target one channel or solve one problem,” said Shoff. “Smarter Remarketer combines data from multiple channels to offer a solution that enables retailers to create automated marketing campaigns across multiple channels that are tailored specifically to the unique customer.”

Smarter Remarketer brings a new approach to remarketing by arming top retail brands with a comprehensive suite of data-driven and automated campaign management applications. The solution enables retailers to, through their existing email solutions provider, automatically reengage customers based on their unique experiences on the website. Beyond industry leading purchase abandonment programs, Smarter Remarketer fuels marketing success by enabling retailers to engage visitors based on in-bound marketing sources, product and content interaction and a myriad of behavioral, transaction and modeled data points.

About Smarter Remarketer

Smarter Remarketer provides a Software-as-a-Service (SaaS) email marketing automation and analysis suite that allows multi-channel retailers to bolster customer lifetime value by creating relevant and effective customer experiences. Leveraging powerful behavioral, transactional and demographic data combined with sophisticated machine learning, Smarter Remarketer helps retailers engage and reengage visitors through more targeted cross-channel messaging via email and other media. The value provided to retailers is focused on driving incremental revenue and return on customer and marketing spend optimization. This allows them to sell more products and attract and retain more customers, more frequently, at a lower over-all cost. Smarter Remarketer powers marketing automation and analysis for top 1,000 online retailers. Learn more at http://www.smarterremarketer.com/

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