October 3, 2012, 10:49 AM

Google releases a tag management tool

(Page 2 of 2)

Google is already prominent in digital marketing—for instance, most TagMan clients buy 40-60% of their digital advertising from Google, Baron says. Benham, the CEO of competitor Tealium, says this may lead Google to drag its feet on integrating its tag management tool with services from online marketing rivals. “It is simply not in Google’s best interest to integrate with competing solutions for web analytics, retargeting, advertising and more,” he says. Yet Google Tag Manager works with both Google and non-Google tags, Google says, and vendors that want to add a pre-loaded template for their tags into its system are invited to inquire through a link on the Analytics blog post. 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Patrick Smarzynski / E-Commerce

What the changes at eBay mean for sellers

The online marketplace introduced new rules for sellers last month. It’s crucial that sellers understand ...

FPO

Mark Feinstein / E-Commerce

A quick guide to global e-commerce opportunities

Consumers in many countries are buying more online each year. Understanding the nuances of each ...

Advertisement