Fresh stats from Kantar Media reveal when, where and what smartphone shoppers are doing on their phones.
The portability of smartphones and tablet computers gives consumers the freedom to shop anywhere and at anytime. However, 64% of mobile device users say that they also use their mobile devices to shop while at home, according to a recent survey from global consultancy Kantar Media. That means that while it's important for retailers to offer quick, easily accessible information designed for on-the-go consumers, they also must provide the details shoppers want while shopping at home, says the accompanying report. That's evident in the shopping activities that consumers take part in—comparing prices, reviewing product descriptions, looking for coupons and checking whether items are in stock at local bricks-and-mortar stores.