October 1, 2012, 12:00 AM

E-commerce sites slow down

Retail web page load times are on the rise because of media-rich pages.

Lead Photo

The median page load time for e-commerce sites viewed on Internet Explorer 9 is 9% slower than last year's median, according to data from web optimization company Strangeloop Networks Inc. For the second view of a page, which is often faster since most web browsers, including Internet Explorer 9, temporarily save some files, median load time was 15% slower than in 2011. For retailers, this means business: studies show that page load times affect site views, customer satisfaction and conversions.

Strangeloop's report measured web performance in July among the top 2,000 e-commerce web sites as ranked by web analytics vendor Alexa Internet Inc., a subsidiary of Amazon.com Inc., on a simulator that mimics the browsing experience of users around the world. It found that today's web pages make a median of 77 server requests to deliver all the content meant for the page, up 5% from 73 in 2011. In other words, web pages have more content on them, and that makes them load more slowly.

amy@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

FPO

Asher Elran / E-Commerce

E-commerce and duplicate content: solutions to common problems

Google penalizes retail web sites that display the same content on multiple pages, or that ...

Advertisement