September 25, 2012, 9:31 AM

Inmar Powering Tops Friendly Markets Digital Promotions Program

Tops Markets is the latest retailer to begin employing Inmar’s digital promotion solution.

Inmar, a technology company that operates intelligent commerce networks, today announced that Tops Friendly Markets has enhanced their participation in the Inmar Promotion Network with the launch of their “TOPS BonusPlusSM Click-to-Card Coupons” program. This new initiative – designed, implemented and managed in cooperation with Tops by Inmar, and advanced web services provided by Webstop – will allow Tops BonusPlusSM / BonusCard account holders to load manufacturers’ coupons from the Tops Markets website directly to their active accounts.

With these paperless coupons loaded to their TOPS BonusPlus / BonusCard, shoppers can redeem them at checkout without having to present any paper coupons. Their purchases are matched against loaded coupons and the savings are automatically deducted from the bill.

Tops Markets is the latest retailer to begin employing Inmar’s digital promotion solution and with the addition of their 132 stores, the rapidly-expanding Inmar Promotion Network is now approaching 10,000 rooftops. The digital component of the network connects manufacturers and other promotional content providers with retailers and provides those retailers with point-of-sale redemption technology and transaction settlement.

“Tops Markets’ adoption of an Inmar-managed digital coupon program is a natural outgrowth of Inmar’s long-term efforts facilitating this progressive grocer’s traditional paper coupon program,” says David Mounts, CEO of Inmar. “Their commitment to effective marketing – as evidenced by the introduction of digital promotions into their stores – is typical of the superior customer engagement we have witnessed throughout our relationship.”

Tops Markets, which opened in 1962, considers its stores to have a "neighborhood grocer" feel - each store customized to fit the community it surrounds, with the product mix reflecting the cultural and ethnic variety of the upstate New York, central New York and northern Pennsylvania areas.

“We are always looking for ways to enhance our customers’ shopping experience,” said Frank Curci, Tops’ president and CEO.  “With this new technology, we’re able to increase our focus on providing shoppers with exceptional value and convenience.”

Inmar is a technology company that operates intelligent commerce networks . More than 1700 retail, healthcare, and manufacturing clients choose Inmar’s networks to simplify and securely manage their complex transactions with trading partners so they can focus on their core business. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with more than 4,200 employees in the United States, Mexico and Canada.

For more information about Inmar’s products and services, please contact 866-440-6917 or visit www.inmar.com.

Webstop is a leading developer of digital marketing solutions for the grocery industry, providing advanced solutions since 1997.  Webstop works with over 600 grocery retailers and 1,700 stores in the U.S., with expansion plans for selected global markets.  Webstop has launched full-featured mobile websites for more than 800 retailers, the largest number in the industry today.

Visit www.webstop.com or call 727.942.2797 for more information.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 132 full-service supermarkets – 127 company-owned and five franchise locations. With more than 14,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania.

For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

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