September 13, 2012, 12:10 PM

The world’s self-proclaimed e-commerce champ

(Page 2 of 2)

The idea is not new—“mass customization” and “one-to-one marketing” were popular concepts among business gurus a couple of decades ago. But the combination of the Internet, the explosive growth in the buying power of China’s emerging middle class, and the consolidation of powerful Chinese e-commerce companies like Alibaba could make it more of a reality in China than it’s ever become anywhere else.

 

 

comments powered by Disqus

Advertisement

Recent Posts from this Blog

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

FPO

Bart Schaefer / E-Commerce

Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ...

FPO

Rob Gatto / E-Commerce

Three digital marketing trends that will impact retailers

Mobile marketing hurdles are being overcome even as brands become more proficient in using online ...

FPO

Melanie Lee / E-Commerce

E-commerce heats up cold-chain logistics in China

Alibaba and partners are investing billions in enabling refrigerated transport of fresh food, aiming to ...

Advertisement

Advertisement