In its second-largest acquisition, Amazon buys the company for $970 million.
The platform's new features, Categories & Posts and Fan Database, give brands real-time insights into who their fans are and what they're interested in, allowing marketers to more effectively segment and target consumers with messages and offers they actually want.
New York, NY, September 11, 2012 - Offerpop <http://offerpop.com>, a leading next generation social marketing software company, announced today the launch of its new Integrated Social Marketing (ISM) platform, which for the first time provides brands with comprehensive and actionable social data that can be used to optimize marketing across all channels.
The platform's new features, Categories & Posts and Fan Database, give brands real-time insights into who their fans are and what they're interested in, allowing marketers to more effectively segment and target consumers with messages and offers they actually want. These platform features allow marketers to:
· Categorize their company's Facebook posts and discover what's
popular to better optimize content and communications.
· Automatically build social profiles for everyone who engages with
their brand on Facebook.
· Leverage the category and social profile data across all marketing
channels - social, email marketing, advertising, CRM, website and direct mail.
"The ISM platform unlocks the power of social data, providing marketers with an actionable, real-time view of who their fans are and what they're interested in," said Mark Cooper, Co-founder and CMO of Offerpop.
"Marketers can use this data to run highly targeted, multi-channel programs that increase engagement, customer conversions, and ROI."
Fifteen market leaders started participating in the Offerpop ISM private beta program earlier this month, including American Eagle, Ann Taylor, Birchbox, ModCloth, MTV, and NBC Universal. Offerpop plans to make the platform generally available the second half of October.
According to Morgan Greco, Director of Marketing for MTV Networks, "Understanding our fans' interests is a crucial part of our social media strategy. With the new Integrated Social Media Platform, we can discover and engage our most active and influential fans."
*New ISM Platform Launches Two Key Features: "Categories & Posts" And "Fan
The new Integrated Social Marketing platform launches with two key features.
· Categories & Posts helps brands discover what fans are interested
in, by allowing marketers to categorize their posts based on topics meaningful to their business - products, key brand initiatives, trending topics, etc. From there, brands can automatically track the level of fan activity in each category, and leverage popular topics to drive engagement and conversions via more relevant content, campaigns and offers. Moreover, Categories & Posts has a post database that automatically archives all posts, along with key performance metrics about engagement, reach, and click-throughs.
· Fan Database automatically* *creates a persistent and
up-to-the-minute social profile for everyone who likes, comments or shares a brand's Timeline content. Marketers can segment fans based on the categorized posts they interact with, as well as discover who's most engaged and influential. These social profiles also capture info submitted by fans while participating in Offerpop campaigns, like email addresses and opt-ins for future communications. Marketers can then run advanced searches to create and download highly targeted lists - helping them drive ROI across all their marketing programs.
Offerpop is an easy-to-use self-service platform used by marketers to create campaigns on Facebook and Twitter in minutes. Offerpop has thousands of customers around the world - from agencies, to mid-size companies, to global brands and retailers like American Eagle Outfitters, Disney, Microsoft, Tesco, Universal Music, and Walmart. Brands use Offerpop's 19 apps to run promotions, sweepstakes, and fan engagement programs week in and week out. The platform channels natural social gestures to drive fan acquisition, brand awareness, and repeat purchases.
Offerpop is a Facebookâ Preferred Marketing Developer, qualified by the PMD program in Apps.