September 11, 2012, 2:40 PM

Go Daddy gets an assist from rival VeriSign

Go Daddy is still investigating what knocked it offline for several hours yesterday.

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Go Daddy, which manages millions of web domain names and hosts millions of web sites, experienced a power outage yesterday that left many of its clients without online service for several hours yesterday, the company says.

The company was still investigating today what caused the outage, but noted that it did not affect stored consumer information such as credit card data. “At no time was any sensitive customer information, such as credit card data, passwords or names and addresses, compromised,” Go Daddy says in a statement on its web site.

Scott Wagner, the company’s interim CEO, says that the problem was internal and caused by a “series of internal network events that corrupted router data tables. Once the issues were identified, we took corrective actions to restore services for our customers and GoDaddy.com. We have implemented measures to prevent this from happening.” A router is a switching device for routing Internet traffic.

Wagner’s statement didn’t elaborate on what steps Go Daddy is taking to prevent future outages, and the company did not immediately return a request for more information. A spokeswoman for VeriSign Inc., a rival in the business of offering domain name services, confirmed that Go Daddy redirected Internet traffic to VeriSign’s infrastructure to get back online while working on its outage problem.

Go Daddy provides services including web hosting and web site security certifications to 56 online retailers among the Internet Retailer Top 1000, including 13 in the Top 500 and 43 in the Second 500. But it could not be confirmed whether the outage yesterday affected many e-commerce sites.

A spokeswoman for Advertise Purple, an online marketing and advertising agency based in Los Angeles, says that among its client base a “handful of our major e-commerce retailers” were directly affected by the outage through the temporary loss of e-mail marketing platforms hosted by Go Daddy. Advertise Purple would not name those clients.

Scot Wingo, CEO of ChannelAdvisor Corp., a company that helps online retailers sell through e-marketplaces and other online channels, says he didn’t notice any disruption among his clients. “We didn’t see any impact from this,” he says. “A lot of our customers use Go Daddy for DNS services, but that all seemed to be working.” DNS stands for domain name system, which manages the ties between domain names, such as OnlineStore.com, and their IP addresses.

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