In its second-largest acquisition, Amazon buys the company for $970 million.
Serving U.S. home and landowners and the U.S. forest product and tree service industries, Bailey’s is a leading retailer of professional landscaping and outdoor power equipment products.
September 11, 2012 (Marketwire) – Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today Bailey’s Power Equipment has joined Mercent’s roster of global retailers using the award-winning Mercent Retail™ software platform.
Serving U.S. home and landowners and the U.S. forest product and tree service industries, Bailey’s is a leading retailer of professional landscaping and outdoor power equipment products. The company has invested in Mercent Retail™ to increase its sales revenue and profits across high growth eCommerce marketplaces that include Amazon, eBay and Buy.com.
“Bailey’s has established itself as a leading U.S. supplier of forestry, tree care and outdoor gear because of our superior customer service, efficient delivery and competitive prices,” said Bailey’s Director of Marketing, John Conroy. “We have engaged with Mercent to extend our market leadership position by offering the same customer value through critical eCommerce channels that include Amazon, eBay and Buy.com. Mercent’s expertise and superior technology are enabling us to execute new sales strategies that improve our competitive edge and increase profitability.”
Bailey’s expansive product catalog features chain saws from Husqvarna, Echo, and Tanaka, generators, water pumps and outdoor power equipment from Honda, as well as hundreds of different types of chainsaw chain and bars, OEM and aftermarket replacement parts, safety clothing and boots, first-aid products, portable sawmills, firewood processing equipment, grapple trailers, woodsplitters, chippers, climbing rope and gear, pruning saws and tools, and a host of other products of interest to anyone who works outdoors.
“Mercent Retail™ will help Bailey’s drive its online sales performance and financial returns across key sales channels,” said Mercent CEO Eric Best. “Integration of Bailey’s retail system with the unique datafeed and performance requirements of Amazon, eBay and Buy.com will also provide Bailey’s with actionable business intelligence that allows them to manage their online ad campaigns with greater efficiency to maximize revenues and profits.”
Mercent optimizes retail product and offer visibility across a comprehensive set of digital channels. From product ad platforms including Google Product Search (GPS), Amazon Product Ads and Google Product Listing Ads (PLA) as well as emerging options like social shopping outlets to online marketplaces like Amazon and eBay, comparison shopping sites and paid search platforms (Google AdWords, Microsoft AdCenter), Mercent creates value for retailers across the full spectrum of eCommerce transactions. The Mercent Retail™ platform complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools allow retail marketers to take action on these insights.
Bailey’s eCommerce storefront uses RedPrairie Direct Commerce storefront technology. Mercent is working with Snapshot Design on the behalf of Bailey’s to integrate Bailey’s Red Prairie storefront with Mercent Retail™.
To learn more about Mercent’s full product portfolio Mercent Sales at 206-832-3900 or mailto:firstname.lastname@example.org. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
About Bailey’s Power Equipment
Bailey's has been serving home and landowners as well as the forest products and tree service industries for over 37 years. With 2 divisions in California located at the intersection of major transportation hubs and over 100,000 square feet of warehouse space, customers are assured quick delivery of their orders. Bailey's free Master Catalog features professional chainsaws, hundreds of types of saw chain and bars, OEM and aftermarket parts, safety clothing and boots, portable sawmills, grapple trailers, woodsplitters, chippers, climbing rope and gear, pruning saws and tools, and many other products of interest to those who work and play outdoors.
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.