In its second-largest acquisition, Amazon buys the company for $970 million.
Fox fans can now search, browse and buy on-the-go, powered by Digby Localpoint Storefront
Morgan Hill, CA and Austin, Texas—September 10, 2012—Fox Head, an international leader in the youth lifestyle clothing market and home of the world-famous Fox Head logo, announced its launch today of a mobile optimized website that creates a rich, unique shopping and social experience for consumers. Fox fans can now easily search, browse and buy Fox Head’s wide range of apparel, footwear, motocross, mountain bike and surfing gear from anywhere.
Fox Head’s engaging and accessible mobile shopping experience will allow customers to search, browse, and buy products in as little as sixty seconds when they visit www.foxhead.com from a smartphone. Key features of the mobile-optimized site include:
- A quick-swipe homepage banner featuring top stories and products
- Complete site search and easy-to-navigate categories
- Shop by Top Sellers
- Product pages that feature swipe-able hero and large product images
- Easy access to the Fox website’s blog, videos, and photo galleries
“Simply put, our customer is young. Over 35 percent of our fans are under 18. They are no longer using the home’s family computer, they are in their bedrooms on smartphones,” said John Hazen, VP, Global E-Commerce at Fox. “A mobile site from both a commerce and content perspective is a must-have for a brand in our space. Mobile traffic has grown 1000 percent year-over-year while traditional computer traffic continues to decline.”
Forrester Research, Inc. expects consumers to spend more than $10 billion on their mobile devices in 2012 and more than $31 billion by the end of 2016, according to its May 2012 report: “Mobile Mandate for eBusiness Professionals.”
Fox Head’s mobile site is hitting the market at an opportune time, as lifestyle and commerce are intersecting in mobile, and youthful fans are leading the way in brand engagement.
“Fox Head has always led the way in the youth lifestyle clothing market, and we are very excited to be selected as their mobile channel strategy partner,” said Dave Sikora, President and CEO of Digby. “We are proud to bring our six years of experience as a mobile commerce developer to the Fox Head brand, allowing Fox fans to search, browse, buy, and engage while they’re in their element: at the beach, on the racetrack, or on the road.”
About Fox Head, Inc.
Fox Head has been a global leader in performance action sports apparel since 1974. For more than three decades, the Fox Head logo has been recognized as a brand synonymous with quality and innovation, making Fox the # 1 apparel brand in the motocross industry around the world. The company that helped put motocross on the map also designs, produces and distributes clothing, accessories and related products to over 50 countries to meet the growing demands of the action sports lifestyle. www.foxhead.com.
Digby helps brands achieve their strategic omni-channel goals – to drive store traffic through location-marketing, engage with consumers in the store, enable mobile commerce and provide web-style analytics to the physical retail store – all through their own branded mobile experience. Powered by the Digby Localpoint Mobile Platform, Digby delivers mobile websites, applications and SDKs designed for smartphones that empower brands to optimize their mobile strategy across all channels. Enabling top brands since 2006 including Bed Bath and Beyond, Cabela’s, Wet Seal, RadioShack, Orvis and many more, you can learn more about Digby at www.digby.com.
Catherine Seeds and Caitlin New