September 10, 2012, 3:28 PM

E-commerce stocks beat the broader market

Amazon’s stock price increases after the launch of new Kindle tablets.

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New tablet offerings from Amazon.com Inc. and a stock split by an eyewear e-retailer helped boost the Internet Retailer Online Retailer Index last week.

Stock prices tracked by the Online Retail Index jumped by 7.1% last week. The Dow Jones Industrial Average increased by 1.65% and the Standard & Poor’s 500 Index increased by 2.23% in value last week.

Of the 25 stocks in the Online Retail Index, 20 had increases, while the stocks of five companies decreased in value. Among the winners was Coastal Contacts Inc., whose stock increased more than 89% after a two-for-one stock split, and Amazon, whose stock price increased by more than 4% in a week when the world’s leading e-retailer launched its Kindle HD tablet line.

Following are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:

• Coastal Contacts, 89.6%

• Blue Nile, 12.2%

• 1-800-Flowers.com, 9.7%

• Shutterfly, 7.8%

• American Greetings, 7.8%

Following are the Online Retail Index stocks that performed least well last week and the percentage decrease in stock price for the week:

• eGain, -12.1%

• Netflix, -5.1%

• Bluefly, -3.9%

• Bidz.com, -1.3%

• Digital River, -1.3%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd. and Vitacost.com Inc.

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