September 7, 2012, 9:49 AM

How retailers can use mobile coupons to their advantage

A mobile forum speaker shares tips and tactics for mobile coupon campaigns.

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The big business of coupons is going mobile. By 2016, the global redemption rate of mobile coupons will average 8%, according to Juniper Research. The firm also says there will be more than 600 million regular mobile coupon users worldwide in four years. Retailers can learn more about how to put mobile coupons to work for them at Internet Retailer’s Mobile Marketing & Commerce Forum 2012 in San Diego in October in a session entitled “Mobile coupons: The next revolution in deal seeking.

In the session, David Teichner, CEO of mobile coupon firm Yowza International, will share his insights into effective strategies, such as how mobile coupons can drive new store traffic and spur repeat visits. “We will review features that are unique to mobile versus other coupon outlets,” Teichner says. Attendees will learn the impact consumer behavior and the growing use of smartphones have on developing mobile coupon plans.

Attendees will receive education and training on mobile coupons with real-world examples of mobile coupon campaigns and their results, Teichner says.

Internet Retailer editors asked Teichner to speak because of his experience at Yowza and as co-founder of Channel M, a digital  media company that develops in-store television networks. He also is involved activities with the Mobile Marketing Association.

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