September 5, 2012, 9:17 AM

Catalog Spree Launches First Digital Mall

Leading Catalog App Inspires a New Way of Shopping Through Visual Discovery

LOS ALTOS, Calif. (Sept. 5, 2012) – Catalog Spree, the digital mall that lets you browse, discover and shop your favorite catalogs online, today announced the launch of its new mobile web experience that recreates real-life window shopping through your web browser at shop.catalogspree.com. The company also updated its iPad app for increased brand discovery and engagement.

A host of new features are now available on Catalog Spree that mimic the real-life social interactions you find at brick-and-mortar stores: engaging with friends, seeing what others are shopping for, sharing favorites and discovering deals. New features to the digital mall include:

●      Personalized catalog recommendations

●      Access to exclusive promos and deals from your favorite retailers

●      The ability to discover and follow other people’s collections and favorites

●      Full Pinterest integration with more than 140,000 products pin-enabled – pin catalogs, catalog pages, products and even collections

“We’re giving everyone access to a singular online destination where they can enjoy and shop catalogs,” said Arnaud Collin, Chief Marketing Officer, Catalog Spree. “The digital mall takes the ease and convenience of online shopping and adds in the fun, social, and visual discovery elements of offline shopping to create an entirely new experience.”

Retailers have been eager to take advantage of the iPad’s explosive growth – as nearly ten percent of all e-commerce transactions were made via mobile devices in Q2 2012, five times that of 2010, according to comScore. Simultaneously, Catalog Spree’s retail partner count has grown from seven partners in April 2011 to more than 150 partners today: Hanna Andersson, Nordstrom, Land of Nod and West Elm, contribute to the almost 300 catalogs available on Catalog Spree.

"Catalog Spree allows us to connect with an engaged community of shoppers that love to shop their Land of Nod catalog digitally," said Tatiana Matusiak, Search Marketing Lead, Land of Nod. "Within seven days of launching on Catalog Spree, we noticed a steady stream of unique visitors to our site coming from the app. Catalog Spree has been and continues to be a great partner for helping us reach new consumers that prefer to shop online and from their iPad."

The standard online shopping experience is limited to a “search, find, buy” approach, which is where Catalog Spree saw an opportunity to bring new ideas and inspiration to online shopping. Catalog Spree believes that shopping should be fun and not just functional, and consumers agree - its iPad app has been downloaded by more than half a million people, who spend an average of 95 minutes per month browsing and shopping.

Start shopping now at http://shop.catalogspree.com/ or download the iPad app by clicking here: http://itunes.apple.com/us/app/catalog-spree/id428274984?mt=8&ls=1.

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ABOUT CATALOG SPREE:

Catalog Spree is your digital mall, the online place where you browse gorgeous catalogs, discover new brands and share products you like. Catalog Spree brings the fun of window shopping online by hooking you up with the brands you love. Catalog Spree is a privately held company based in Los Altos, California, and backed by Comcast Ventures and Relay Ventures. For more information visit http://catalogspree.com/.

                   

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