September 4, 2012, 9:19 AM

E-mail Marketing Platform Listrak 5.0 Launches Today

With Listrak 5.0, retailers have revenue and conversion analytics tied to campaigns, along with a number of subscriber data points, such as list delta, engagement, and activity that can be used to segment customers or may even be used as triggers to automatically deploy re-engagement campaigns.

Lititz, PA (September 4, 2012) – Listrak, an email marketing solutions provider offering marketing automation tools for online retailers, announces the launch of Listrak 5.0.  Available today, Listrak 5.0 features actionable analytics beyond typical email campaign metrics such as open and click-through rates.  With Listrak 5.0, retailers have revenue and conversion analytics tied to campaigns, along with a number of subscriber data points, such as list delta, engagement, and activity that can be used to segment customers or may even be used as triggers to automatically deploy re-engagement campaigns.

“We worked with our many retailing clients to develop an email platform to fit the high demands of their jobs,” says Ross Kramer, CEO of Listrak.  “Listrak 5.0 just doesn’t send and track emails, it provides an unparalleled view into the customer base and automates targeted campaigns designed to turn website visitors into buyers and one-time buyers into long-term and loyal customers.”

Listrak 5.0 was in beta test for six weeks while current clients familiarized themselves with the new platform.  The feedback was consistent:

Joe Schmidt, Director of eCommerce of WWRD (Waterford, Wedgwood, Royal Doultan), says, “I’m very impressed with Listrak 5.0. The GUI is beautiful and easy to use but the amount of integrated subscriber and customer data allows us to see into our customer base like never before.   We’re currently testing the new LifeCycle Grid solution, which automates re-engagement to lapsed customers.  Before, it was difficult for us to quickly and easily measure the recency and frequency of customers. With the LifeCycle Grid, we now get that data in a simple chart with the ability to systematically reachback to customers who haven’t purchased in a while.  It simplified a very difficult task.”

David Cost, VP of eCommerce and Marketing at Deb Shops says, “The design and functionality of Listrak 5.0 is elegant and well thought out. Everything we need is presented at a glance. When I login, I can see the results of our most recent campaigns – not just the opens and clicks, but the amount of revenue each campaign has generated. The amount of data is incredible, but I was able to customize my dashboards to easily view the metrics I care about the most. I love that I can track list delta and revenue over time. Best of all, even though the changes are significant, the GUI is intuitive so I didn’t have to relearn how to create our campaigns.”

Cindy Fine, Sr. Email Marketing Manager of Lovesac, says, “Listrak 5.0 is a time-saver.  All of my data is readily available – and usable.  I can target different segments of customers and subscribers and truly interact with them in a natural way.  It allows me to do more with fewer resources.”

To see how it works, visit http://www.listrak.com/Email-Marketing-Platform.aspx or contact a rep at info@listrak.com.

About Listrak

Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company's solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers including Waterford, Ten Thousand Villages, Swell, Vintage Tub, and La-Z-Boy. For more information please visit www.listrak.com.

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