August 30, 2012, 9:36 AM

Intershop Launches the Intershop 7.1 E-Commerce Platform

Intershop 7.1 provides enhanced functionality for the Design View, to easily improve the e-commerce experience to meet customers changing needs, extensive campaign management and the ability to internationalize.

Germany, 28 August 2012 - Intershop today announced the availability of Intershop 7.1, the latest version of the next generation e-commerce platform. Intershop 7.1 provides enhanced functionality for the Design View, to easily improve the e-commerce experience to meet customers changing needs, extensive campaign management and the ability to internationalize. It also enables businesses to improve operations with the new audit trail functionality.

The new features include:

Enhanced Design View:

Increased preview functionality for editors to immediately preview scheduled content, layouts and descriptions for consistency and quality before published

Ability to preview content including detailed customer pricing and catalogues for specific customer user groups

One Click Campaign Management:

All promotions, page variants and components can be assigned to one campaign and published automatically with one click

Ensures consistency across all campaign assets

Localization:

Assign additional locales and currencies to an application through the back office

Customers only see the languages, measurements and currencies valid in their country

Improved Business Operations with Audit Log:

Captures and reports information about changes; what was changed and by whom

Event logging framework collects details such as create, modify, delete and also link and unlink, publish and import / export transactions

Information accessed from a reporting portal allows reports to be generated on events for selected data ranges

Personalize Customer Communication

Content creators can generate personalized messages adding variables to a content component

Allows the usage of up to 20 variables in a content object, enabling the e-commerce manager to create tailored messaging to visitors and customers

Jochen Moll, Member and Spokesman of the Board of Management, Intershop said, “Intershop 7 has been an industry game-changer. We’ve now expanded the platform to help multi-channel retailers customize a quality and personalized experience for their customers. It makes site development even easier while creating a more convenient shopping experience for customers.”

Intershop 7.1 is available from today. For more information visit www.intershop.com/media-center.html.

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, and Australia.

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