August 30, 2012, 11:04 AM

Amazon brings its daily deals to London

AmazonLocal launches in the UK with food and service discount offers.

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The daily-deal service operated by Amazon.com Inc. has expanded to the United Kingdom with the launch this week of AmazonLocal in London.

Amazon, the No. 1 retailer in Internet Retailer’s Top 400 Europe Guide, introduced a web site dedicated to the deals, AmazonLocal.co.uk.  Consumers who sign up for the service also receive discount offers via e-mail.

“Our aim is to be the place where customers can come to find anything that they want buy online, so offering great deals from local businesses like restaurants, spas and theaters is a logical addition to the tens of millions of products that can already be found at Amazon,” says Gordon Willoughby, AmazonLocal director, Amazon EU. “This is day one for AmazonLocal.co.uk and we will focus our efforts on providing a first rate customer experience for Londoners.”

Among the initial deals available to U.K. consumers: a two-hour flying lesson for 99 pounds (US$157); 50 pounds (US$79) worth of dining for 25 pounds (US$40) at a Mayfair eatery called Truc Vert; and 10 yoga classes for 49 pounds (US$77).

Amazon launched its daily deals more than a year ago, and earlier this year launched a Deals Preference tool to its daily-deal site that enables shoppers to indicate either on an offer page or in an account settings page whether they “like,” “dislike” or are “neutral” about offers in various categories.

According to an Amazon filing earlier this year, the e-retailer owns a 29% stake in the daily-deal operator LivingSocial Inc.; the stake is worth $298 million. 

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