August 29, 2012, 9:20 AM

FamilyFinds Launches SuperFinds Membership to Fix the Daily Deal Model

This model enables parents to realize a notable discount at the time of purchase and businesses to attract more customers at no charge.

Chicago – August 27, 2012 – FamilyFINDS, an offer platform focused on moms, today announced the launch of its SuperFINDS Membership, an innovative twist on daily deals that alleviates both consumers and business of the hassles involved with the old model. FamilyFINDS is backed by Sandbox Industries, a venture capital firm and startup foundry based in Chicago.

With the updated service, FamilyFINDS does not require customers to purchase each deal individually and it does not charge businesses for the partnership. With no upfront payment required, the challenge of spending significant money months in advance of actually redeeming the product or service is eliminated, and users have no risk of losing money if they do not redeem the voucher. This model enables parents to realize a notable discount at the time of purchase and businesses to attract more customers at no charge.

The cost for SuperFINDS Membership is only $12 for a year, which entitles customers to unlimited access to amazing offers not found elsewhere.  Customers can sign up to receive FamilyFINDS emails for free and they do not pay anything until they find the first deal they want to purchase.

“At familyFINDS we understand both how expensive it is to raise a family, and how hard it is for small businesses to attract new customers,” said FamilyFINDS Founder and CEO Lindsay Cohen.  “We spent 2 years in the daily deal space and we are excited to adjust our model based on all the feedback we received from businesses and consumers alike.  We are incredibly excited to launch the SuperFINDS program as a way to maintain the benefits of the daily deals model while reducing so many of the previous pain points for everyone involved.”

FamilyFINDS currently has local offers in Chicago and Los Angeles, and runs e-commerce offers that appeal to families nationwide.  They will be rolling out local offers in 18 additional cities by the first quarter of 2013.

About FamilyFINDS

Based in Chicago, Illinois, FamilyFINDS (www.familyfinds.com) was founded in 2011 to help parents save money on family-oriented products and activities.

About Sandbox Industries

Sandbox Industries (www.sandboxindustries.com) is a Chicago-based venture capital firm and startup foundry that builds and grows new businesses internally. Sandbox has founded CakeStyle (www.cakestyle.com), Marbles: The Brain Store (www.marblesthebrainstore.com), Lab42 (www.lab42.com), and doggyloot (www.doggyloot.com).

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