August 17, 2012, 1:13 PM

Blue Triangle Technologies Launches eRevenueView v 2.0

First eComm Site Analysis Solution to Correlate Performance-Related Transaction Abandonment with Lost Revenue  

MECHANICSVILLE, Va.  Blue Triangle Technologies announced today the latest release of its flagship product, eRevenueView 2.0 (formerly known as “PAN: Performance Analytics Network”), a Software as a Service (SaaS) solution that enables online retailers to clearly identify the “tipping point” when site slowness results in lost revenue. By analyzing variations in end user performance and comparing it to actual sales revenue, eRevenueView provides critical insight on how web performance affects Average Sale Size and Conversions for individual eCommerce site buying events.

This groundbreaking technology is a welcome new solution for eCommerce vendors, who have been long been searching for a robust correlation of site abandonment rates with actual dollars lost.

eRevenueView provides powerful information to accurately determine how fast individual eCommerce sites really need to be for sales to complete successfully.

With the availability of eRevenueView 2.0, online vendors can now obtain critical insight to:

    Maximize site revenue

    Eradicate performance-related abandonment

    Eliminate over-provisioning backend infrastructure

eRevenueView’s built-in Revenue Calculator computes the full spectrum of possible site improvements. This enables online retailers to choose the most cost-effective page load times by predicting the revenue gain generated by site speed improvement.

eRevenueView provides strategic value for a fraction of the cost of a fully trained employee.

For more information on eRevenueView, visit www.bluetriangletech.com.

Contact:

Blue Triangle Technologies

Lori Ezell, +1 443-994-3065

lori.ezell@bluetriangletech.com

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