The move follows similar programs from Target and Amazon.
Seventeen Launches Largest-ever Mobile Magazine Shopping Experience With New Nellymoser-Built App And 250+ Scannable Images
Seventeen ‘Shopping Insider’ App Drives to Retail through Exclusive Deals, Sweepstakes and Style Ideas; Encourages Ongoing Engagement
ARLINGTON, MA – August 9, 2012 – Seventeen, the best-selling teen beauty and fashionmagazine, has launched Seventeen Shopping Insider, a mobile shopping companion app foriPhone, iPad and iTouch that unlocks scores of exclusive deals, freebies and style ideas forreaders. Built by mobile marketing and technology services company, Nellymoser, Inc., thenew magazine companion app debuts with Seventeen’s September Back-to-School issue andgives teens access to the biggest magazine mobile-activated shopping experience ever.Seventeen Shopping Insider is free and available now on the App Store.
The September issue of Seventeen features more than 250 mobile-activated photos andSeventeen-branded icons. Readers may use Seventeen Shopping Insider’s built-in scanner onnearly every fashion or beauty image within the issue’s editorial pages, then save theimages to the app’s shopping list. Select editorial items and advertisements feature aSeventeen-branded shopping bag icon, which unlocks discounts, freebies and sweepstakessuch as $10 off a purchase of $50 or more at Aéropostale, 20% off full-priced items at G byGuess, 20% off full-priced items at 2b bebe, 20% off full-priced items at Bakers, free trialsizesamples of Biore complexion clearing products, a free gift with the purchase of NYC BigBold Mascara and more. Mobile flipbooks and videos feature the latest trends, product infoand readers can share items they covet on Facebook and Twitter.
“Seventeen’s Shopping Insider gives our readers more of the exclusive discounts,sweepstakes and style tips they love through the device that never leaves their hands,” saidHoward Grier, Associate Publisher, Marketing of Seventeen. “We’re connecting with ourreaders like never before and driving commerce for our partners: girls can create ashopping list of pieces directly from our pages and take it right into the stores.”
“Nellymoser’s mobile companion app enhance Seventeen’s brand connection with readers,”said John Puterbaugh, Founder and CEO of Nellymoser. “With the magazine in one hand andthe companion app in the other, the reader can engage further with the publication. Inaddition, Seventeen will learn more about exactly what in the magazine interests theirreaders most. It’s a powerful tool for editorial and advertising alike.”
About the Nellymoser Companion App
Seventeen Shopping Insider is modeled on the Nellymoser Companion App, a feature-richapp that maximizes reader engagement for print magazines. The Nellymoser CompanionApp incorporates a scanner that interacts with every type of action code to launch mobileexperiences such as: watching a product video, entering a sweepstakes or redeeming acoupon. Additionally, the app includes a rich media player for superb audio and video, andan HTML5 browser. Advanced features such as the ability to create customizable icons letpublishers extend their brand across App Stores, mobile devices and print. Social mediaintegration lets readers share content with friends on Facebook, Twitter and Pinterest.
Nellymoser, Inc., (http://www.nellymoser.com), a mobile marketing and technology servicescompany founded in 2000 and headquartered in Arlington, MA, creates interactive consumerexperiences on mobile phones. The company is expert in producing mobile-activated printcampaigns, apps and mobile-optimized web sites that engage consumers, foster brand loyalty anddrive revenue for clients. Nellymoser’s customers include leading publishers, advertisers, retailers,and consumer packaged goods companies.
Seventeen (www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 millionreaders every month. In each issue, Seventeen reports on the latest in fashion, beauty, health andentertainment, as well as information and advice on the complex real-life issues that young women faceevery day. Readers can interact with the brand on the digital front, with the Seventeen Ultimate FashionFlipbook iphone app as well as with the monthly edition of the magazine on the iPad. In addition to its U.S.flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines,one of the nation's largest diversified communications companies. With its acquisition of Lagardère SCA's100 titles in 14 countries outside of France, Hearst Magazines now publishes more than 300 editionsaround the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazinesin the U.S. in terms of total circulation and reaches 82 million adults (Spring 2012 MRI). Follow Seventeenon Twitter, on Tumblr and on Facebook. All companies and products listed herein are trademarks or registered trademarks of their respectiveholders.