August 1, 2012, 10:07 AM

Godiva Uses Monetate to Improve Personalization and Conversion Rates

Through its use of Monetate’s testing, targeting and personalization suite, Godiva is able to rapidly innovate, test and seamlessly deploy functionality on its website for an improved customer experience that increases e-commerce revenue.

Philadelphia, PA (July 31, 2012) – Godiva Chocolatier has partnered with Monetate, a provider of cloud-based technology for online marketers, to improve its ability deliver the right content and experiences to its online customers. Through its use of Monetate’s testing, targeting and personalization suite, Godiva is able to rapidly innovate, test and seamlessly deploy functionality on its website for an improved customer experience that increases ecommerce revenue.

Godiva leverages Monetate’s technology to run concurrent testing and optimization campaigns, and act on the results of those tests, at a much quicker rate than it was previously able. Recent campaign results include:

- 18% conversion rate increase as a result of testing multiple product images on product pages
- 9% AOV (Average Order Value) increase as a result of shipping banner tests
- 1,076% increase in email capture

“Monetate delivers on the promise that online marketers have talked about for over a decade; to create the most relevant customer experience,” said Mahender Nathan, Godiva’s Vice President, Direct. “At Godiva, our customers are purchasing a feel-good item, and our primary goal has been to deliver the right product, to the right person at the right time. Monetate has helped us realize this goal.”

Following the success of its online user experience efforts, Godiva plans to integrate Monetate into its customer call and care center, and is strategizing placements for creative redesigns that will allow it to continue to innovate during its re-platform initiatives.

“Monetate takes the ambiguity out of what works and what doesn’t work, and allows brands to identify and invest in areas that have the highest return,” said David Brussin, founder and CEO of Monetate. “Godiva is using this improved customer intelligence to instill action and innovation into its online business in a way that emulates the level of personalization they achieve in store.”

To learn more about the results of Godiva’s implementation of the Monetate Agility Suite, download the Godiva Chocolatier: Delivering the Wow! Factor case study.

About Monetate
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

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