July 31, 2012, 12:30 PM

Is the floor beneath your feet real?

Lumber Liquidators uses augmented reality for iPhones and iPads.

Lead Photo

Consumers can touch and swipe their way to visualizing what different floorings look like in their homes.

Visualizing how home décor options such as paint, art and flooring will look in a room can  be difficult. This is why Lumber Liquidators has created The Visualizer, a new feature in its Floor Finder mobile commerce app for the iPhone and iPad. It’s a tool that one-ups what can be accomplished in a store by letting customers see how flooring will look in any room in their homes.

The app, developed by Aurnhammer LLC, employs augmented reality technology. Augmented reality makes use of a smartphone’s camera. A customer snaps a picture of a room and the app segments out the floor area and lays on top of that area flooring selected by the customer from the multichannel retailer’s inventory of 340 flooring varieties.

“Now customers can see how a floor will look in their home before laying a single board,” says Tom Sullivan, founder of Lumber Liquidators. “Now, in addition to the free samples and expert advice homeowners can get at a Lumber Liquidators store, they have a new app to help them pick the perfect floor. And just like our advice, it doesn’t cost a dime.”

Shoppers also can use a built-in QR code scanner to scan the two-dimensional bar codes found on products in stores. The scan leads shoppers to more product information and mobile-only deals. In addition, the app features a calculator to help customers determine the amount of flooring needed for an upcoming project.

The new version of the Floor Finder app also includes Facebook integration and push notifications.

Lumber Liquidators, No. 182 in the Internet Retailer Mobile Commerce Top 300, operates more than 275 retail locations in North America.

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