July 25, 2012, 12:01 PM

New SUPERVALU/Yowza!! Partnership to Send In-Store Coupons Directly to Shoppers' Smartphones

Leading Grocery Wholesaler to Offer Mobile Couponing to Independent Stores

LOS ANGELES, July 24, 2012-- Leading grocery wholesaler, SUPERVALU® (NYSE: SVU), is making the mobile couponing app, Yowza!! available to more than 1900 independent stores. The new alliance means independent retailers supplied by SUPERVALU have the opportunity to offer the free Yowza!! app to their shoppers to receive real-time savings on in-store purchases.

The independent grocery stores supplied by SUPERVALU serve thousands of neighborhoods nationwide.  As part of SUPERVALU's continued mission to provide innovative products and services to the independent retailers, the company has teamed with Yowza!! to deliver even greater savings to shoppers.

"We are always looking for the next best way for the independent retailers we supply to offer more value to their shoppers," said Teresa Chipps, SUPERVALU Vice President Marketing and Education, Independent Business.  "With Yowza!!'s ability to bring fast-paced savings to customers, we are confident we have found just that."

While grocery coupons have had a longstanding appeal to bargain driven consumers, many shoppers now forgo the traditional paper coupon because of the time and energy needed to clip them.

"Yowza!! delivers digital coupons directly to shoppers' smartphones while they are actually shopping in the store," says David Teichner, CEO of Yowza!!.  "We are incredibly excited to team with a forward-thinking company, like SUPERVALU, to enhance the success of their independent retailers and improve the shopper's overall experience."

The partnership is expected to garner greater customer loyalty and satisfaction with SUPERVALU-supplied independent retailers and widespread exposure of Yowza!!'s money-saving technology.

Anyone can download the free app for iPhones here:  http://itunes.apple.com/app/yowza!!-mobile-coupons/id312021877?mt=8.

About SUPERVALU INC.
SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with estimated annual sales of $35 billion. SUPERVALU serves customers across the United States through a network of approximately 4,300 stores composed of approximately 1,102 traditional retail stores, including 797 in-store pharmacies; 1,332 hard-discount stores, of which 935 are operated by licensee owners; and 1,900 independent stores serviced primarily by the company's traditional food distribution business. SUPERVALU has approximately 130,000 employees. For more information about SUPERVALU, visit www.supervalu.com.

About Yowza!!
Yowza!!® is the leading location-based mobile coupon, offer and announcement application, saving millions of consumers money on everyday purchases while increasing sales at thousands of local and national retailers, including McDonald's, Dunkin' Donuts and Big 5 Sporting Goods. Businesses have the ability to add and update offers in seconds, effectively track results and dramatically increase sales by reaching new and existing customers with compelling coupons and information. Yowza!! was co-founded by television and film writer/producer/actor Greg Grunberg, who is best known for his roles in hit series Heroes, Alias and Felicity.

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