A Forrester report points out challenges faced by some business-to-business firms working online.
Brandcaster Retail is a free, self-service platform that enables retailers of any size to offer full digital coupon galleries on their web sites.
Mountain View, Calif. – July 23, 2012 – Coupons.com Incorporated, the recognized leader in digital coupons, including online printable, social, mobile and loyalty card promotions, today introduced a retail industry first with the launch of Brandcaster Retail. Brandcaster Retail is a free, self-service platform that enables retailers of any size to offer full digital coupon galleries on their websites, an ability previously available to only the largest retailers. Brandcaster Retail also enables retailers to publish only those coupons that apply to the products they sell.
“More and more retailers are embracing digital coupons as a means to engage with their shoppers, and we’ve successfully created coupon galleries for grocery, drug and mass chains that span more than 52,000 store locations. But, we’ve only been able to do this for the largest retailers,” said Steven Boal, CEO of Coupons.com Incorporated. “Brandcaster Retail automates the process, so now retailers of any size can launch coupon galleries on their websites and can do so without programming knowledge and without any cost whatsoever.”
Brandcaster provides many benefits to retailers, including the ability to:
- Launch with a full Coupons.com coupon gallery, without programming knowledge.
- Publish coupons only for products they stock in their stores.
- Provide valuable content to website visitors. Consumers are clamoring for digital coupons. This coupon category represents the fastest growing coupon segment with regards to consumer redemption.
- Reach an attractive demographic. The digital coupon user is proven to shop more frequently (with 23 percent more trips) and buy more each trip, resulting in a 50 percent larger annual spend than the average shopper.
- Generate revenue when consumers use coupons. Coupons.com shares revenue with retailers when coupons are used from their sites. Retailers can also elect to include display advertising from Coupons.com’s media inventory around their gallery and generate revenue on a per-impression basis.
Retailers interested in Brandcaster Retail can sign up for a free account at www.brandcaster.com.
Brandcaster Retail is the latest addition to the Brandcaster family of products. Brandcaster is a self-service platform that allows publishers and marketers (and now retailers) to publish coupons on their sites with minimal time and effort and without programming knowledge. Introduced in 2008, Brandcaster powers digital coupons on tens of thousands of sites across the web. When consumers use coupons, Coupons.com shares revenue with the publishers, so in addition to providing valuable money-saving content to visitors, publishers can monetize traffic to their sites. In 2010, Coupons.com introduced Brandcaster Social, a Facebook application that allows marketers to self-publish secure coupons to their Facebook Fan pages. The new Brandcaster Retail introduces capabilities so that retailers can select to publish coupons only for the products they carry.
More than 55.7 million American consumers are now using online coupons, representing 25 percent of the U.S. population. This is up from 49 million in 2010 and up 24 percent over 45 million in 2009. Of the 55.7 million online coupon users in 2011, one-third (28.1 million) has not read or looked into the Sunday newspaper within the prior six months, a 22 percent increase over 14.8 million in 2010 and a 38 percent increase over 13.1 million in 2009.
Users of digital coupons have higher household incomes and are better educated than users of newspaper coupons and the general population overall. The consumer who prints digital coupons has an average household income of $96,900, a 20 percent higher income level than the U.S average and the average newspaper coupon using household. 38 percent of those who use digital coupons have a college degree, compared to 30 percent of those who use newspaper coupons and 27 percent of the general populace.
About Coupons.com Incorporated
Coupons.com Incorporated is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions. For consumers, the company’s products include Coupons.com, the 42nd largest website in the U.S.(†), as well as Grocery iQ and Coupons.com mobile applications. For brand marketers, the company distributes digital coupons to millions of consumers through Coupons.com and tens of thousands of websites comprising the Coupons.com digital coupon network. The company also powers digital coupon initiatives in 1-to-1 online marketing campaigns—including display advertising, email and social media programs. For publishers, the company offers solutions to monetize website traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform. Clients include hundreds of top consumer packaged goods brands (including Clorox, General Mills, Johnson & Johnson, Kellogg’s, Kimberly-Clark, and Kraft Foods), leading restaurant, toy and entertainment companies, as well as top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens). Founded in 1998, the company is based in Mountain View, CA. To start printing coupons, visit www.coupons.com. To learn more about the company visit www.couponsinc.com. Visit Coupons.com on Facebook at www.facebook.com/couponscom.
† Nielsen, March 2012
1. Inmar 2011 Year-end Coupons Statistics Fact Sheet.
2. GfK Knowledge Networks research commissioned by Coupons.com. 52 weeks ending Aug. 27, 2011. Coupons.com Press Release, April 12, 2012.
3. Simmons Market Research, Summer 2010, 2009 and 2008.
4. Simmons Market Research, Summer 2011.