Grainger emphasizes search engine marketing, targeted e-mail s, and mining online data.
easyJet launches a mobile site
The mobile site follows the launch of easyJet’s iPhone and Android apps late last year.
EasyJet— a budget airline and one of the largest airlines in Europe has launched its first mobile-optimized web site for the BlackBerry, Windows 7, iPhone and Android devices.
The site is available in six languages—English, French, German, Italian, Spanish and Dutch—and customers can use it to search and book flights, check flight information and manage flight bookings.
The mobile site follows the launch of easyJet’s iPhone and Android apps late last year. Those apps were downloaded 2 million times in the six months after launch and the iPhone app received a 4.5-star rating in Apple’s App Store, easyJet says.
“The launch of our mobile optimized web site builds on the success of our apps and will help more of our customers access the information they need on the move,” says Peter Duffy, marketing director for easyJet. “We are still at the beginning of an exciting journey in mobile and plan many more customer-focused updates which will help make travel easier, particularly during the in-airport experience.”
EasyJet, headquartered in the United Kingdom, was one of the early pioneers of online ticket booking and management. The airline was founded in 1995 by businessman Stelios Haji-Ioannou with an idea to offer low fares on flights across Europe. Within two years, easyJet launched a web site, which now has 392 million visits a year, according to the company. Beginning in 1998, customers could visit the web site, buy an easyJet ticket online, print the ticket off and present it at the airport as their valid ticket for the flight. This was a groundbreaking move at the time, easyJet says.
“In 1999 easyJet.com seat sales exceeded 1 million bookings,” an easyJet spokeswoman says. “We were also the first major low cost airline to introduce online check-in in 2006.”
EasyJet is one of the busiest airlines in Europe with more than 600 routes between more than 130 airports in more than 30 countries. During the 12-month period ended June 2012, easyJet carried more than 57 million passengers.
EasyJet said that 2012 sales totaled 3.45 billion British pounds ($5.41 billion) for the year ending September 30, 2011. Its profit before tax for the period was 248 million pounds ($389 million).