July 19, 2012, 9:29 AM

SuperMediaStore.com Hires Mercent to Boost Profitability on Comparison Shopping Sites

SuperMediaStore.com specializes in consumer electronics products.

Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced it has signed Linkyo Corporation’s SuperMediaStore.com to the award-winning Mercent Retail™ software platform.

SuperMediaStore.com specializes in consumer electronics products. The site features over 2,000 SKUs – from CDs, DVDs, and Blu-ray discs to flash memory, ink/toner cartridges, data tapes, media packaging accessories.

SuperMediaStore.com will leverage Mercent Retail ™ to maximize product visibility and competitiveness across comparison shopping sites. Mercent’s technology and business intelligence remove the challenge of creating data feeds with different requirements for every online sales channel. This will allow SuperMediaStore.com staff to focus on analyzing and optimizing sales performance for every product placed on comparison shopping sites.

“With better technology to manage our product data feeds and better insight to evaluate their effectiveness, Mercent will help us enhance profitability,” said Scott Smith, Director Online Marketing for SuperMediaStore.com. “Mercent’s industry knowledge and resources give us more control over sales strategies for our product set.”

SuperMediaStore.com will use Mercent’s technology to improve its sales at the competitive intersection of product quality, price, customer service and shipping.

“With a single integration using Mercent Retail, SuperMediaStore.com will be able to send data feeds to multiple comparison shopping sites without worrying about technical specifications or additional feed requirements,” said Mercent CEO Eric Best. “Mercent’s real-time account dashboard and comprehensive reports provide SuperMediaStore.com with unparalleled campaign performance analytics down to individual SKUs. This functionality will save time and pave the way to profit gains.”

Mercent optimizes retail product and offer visibility across a comprehensive set of digital channels. From online marketplaces like Amazon and eBay to comparison shopping sites and paid search platforms (Google AdWords, Microsoft AdCenter), Mercent demonstrates expertise across the full spectrum of eCommerce transactions. This includes product ad platforms including Google Product Search (GPS), Amazon Product Ads and Google Product Listing Ads (PLA) as well as emerging options like social shopping outlets.

The Mercent Retail™ platform complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools allow retail marketers to take action on these insights.

To learn more about Mercent’s full product portfolio, or for an in-person demo, contact Mercent Sales at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Super Media Store

Established by Linkyo Corporation in 2002, SuperMediaStore.com is a leading internet retailer of computer products, media supplies, and accessories. From a 31,000 square foot facility in La Puente, California, Linkyo utilizes sophisticated logistics to ensure rapid shipping. Learn more at www.supermediastore.com.

About Mercent

Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

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