In its second-largest acquisition, Amazon buys the company for $970 million.
The site’s new Facebook app presents deals based on a shopper’s social connections.
Hotels.com LP is trying to make booking a hotel room more social. The travel site has rolled out a Facebook application that taps into the social network to tailor deals based on what cities a consumer and his friends have been to, as well as what he Likes.
A consumer can use the application on Facebook to create a list of the cities he’s visited, as well as craft a wish list containing destinations he’d like to visit. The application also shows a shopper the destinations that are most prevalent in his network.
Social technology vendor Brand Networks Inc. developed the app, which is called Deals.
“This application and the algorithm behind it surfaces friends’ popular destinations and matches that with great hotel deals,” says Nigel Pocklington, Hotels.com’s chief marketing officer. “This creates a powerful social context that will drive travel recommendations and enable users to find their ideal destination.”
The application also enables shoppers to research all of Hotels.com’s deals, see the most frequently booked destinations, view hotel star rating and guest reviews, and check rates and availability.