July 19, 2012, 10:28 AM

Hotels.com checks in to see what shoppers Like

The site’s new Facebook app presents deals based on a shopper’s social connections.

Lead Photo

Hotels.com LP is trying to make booking a hotel room more social. The travel site has rolled out a Facebook application that taps into the social network to tailor deals based on what cities a consumer and his friends have been to, as well as what he Likes.

A consumer can use the application on Facebook to create a list of the cities he’s visited, as well as craft a wish list containing destinations he’d like to visit. The application also shows a shopper the destinations that are most prevalent in his network.

Social technology vendor Brand Networks Inc. developed the app, which is called Deals.

“This application and the algorithm behind it surfaces friends’ popular destinations and matches that with great hotel deals,” says Nigel Pocklington, Hotels.com’s chief marketing officer. “This creates a powerful social context that will drive travel recommendations and enable users to find their ideal destination.”

The application also enables shoppers to research all of Hotels.com’s deals, see the most frequently booked destinations, view hotel star rating and guest reviews, and check rates and availability.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jake Nickell / E-Commerce

What one web retailer learned from a bricks-and-mortar test

Threadless has closed its one physical store but found other ways to get its artist-designed ...

FPO

Devika Girish / E-Commerce

Eight lesser-known uses of beacons for retailers

Beacons, which communicate with consumers’ smartphones, are most often used to welcome shoppers to stores ...

Advertisement