July 18, 2012, 2:15 PM

MICROS eCommerce Announces the Launch of Strategic Hotels & Resorts, Inc.’s Tablet Specific Websites

MICROS eCommerce, a subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS), an leading interactive marketing company for hospitality and travel, is pleased to announce that Strategic Hotels & Resorts has retained MICROS eCommerce to develop and launch a series of tablet specific websites later this summer. 

Chevy Chase, MD – July 18, 2012 – MICROS eCommerce, a subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS), an leading interactive marketing company for hospitality and travel, is pleased to announce that Strategic Hotels & Resorts has retained MICROS eCommerce to develop and launch a series of tablet specific websites later this summer.  The first will be the Westin St. Francis, followed by The Intercontinental Chicago, Intercontinental Miami, Fairmont Chicago, Fairmont Scottsdale Princess and Loews Santa Monica hotels.

The new websites will feature a dynamic visual format, intuitive layout and focus on hotel and area amenities, such as the luxurious rooms, spas, restaurants, bars, banquet/meeting facilities and other features found at Strategic Hotels & Resorts’ high-end hotels.  Data shows that users are much more likely to check rates on a tablet with a website that is meant to be touched, swiped, and engaged with than they are on sites that are made for a mouse to navigate.  Creating a tablet specific website will allow guests to spend more time with interactive areas of the websites that will have features that slide and move.

This is a unique selling feature for Strategic Hotels & Resorts and will allow the company to continue to stay ahead of the curve in the luxury market segment.

“As technology continues to shape how consumers interact with our luxury hotel brands, our partnership  with MICROS eCommerce has enabled us to stay top of mind with our discerning and tech-savvy customer base,” stated Richard Moreau, Strategic Hotel & Resorts’ Executive Vice President & COO.  “The tablet specific websites are the latest example of how we are leveraging an innovative technology to capture and retain clientele at the most critical point in the decision making process.”

“We are honored to expand and strengthen our partnership with Strategic Hotels & Resorts and believe that the tablet specific websites’ improved user experience will improve the company’s conversion rates,” stated Jos Schaap, Senior Vice President, MICROS eCommerce North America. “We look forward to continuing to provide Strategic and our other clients with the holistic approach to online and tablet marketing.”

About Strategic Hotels & Resorts, Inc.

Strategic Hotels & Resorts, Inc. is a real estate investment trust (REIT) which owns and provides value-enhancing asset management of high-end hotels and resorts in the United States, Mexico and Europe.  The company currently has ownership interests in 17 properties with an aggregate of 7,762 rooms.  For a list of current properties and for further information, please visit the company's website at http://www.strategichotels.com/.

About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.

 

MICROS eCommerce (North America), a subsidiary of MICROS Systems, Inc., is dedicated to assisting the travel industry with exceeding their online marketing goals. Serving an extensive portfolio of clients worldwide, MICROS eCommerce combines its industry knowledge and e-business expertise to help clients maximize the online channel. MICROS eCommerce offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and websites optimized for major search engines around the world.  For more information, please visit www.microsecommerce.com and blog.microsecommerce.com.

 

For more information on MICROS and its advanced information technology solutions for the hospitality and retail industries, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to info@micros.com.  Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROS Blog.

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