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Macy’s and Shopkick Instantly Launch Mobile Rewards Nationwide
All 800+ Macy’s Locations Now Feature shopkick’s Valuable Rewards and Offers; Full Nationwide Rollout Instantly Activated Via a First-time Execution with Mood Media
PALO ALTO, Calif. (July 18, 2012) – shopkick, the largest location-based shopping app that rewards shoppers for walking into stores and interacting with products, and Macy’s (NYSE:M), one of the nation’s premier retailers – and shopkick’s inaugural partner, today announce a full national rollout of the application. Beginning today, customers can earn rewards, in shopkick’s cross-retail currency of “kicks”, just for walking in to more than 800 Macy’s stores nationwide, and instantly receive exciting exclusive deals and offers.
The entire rollout was made possible through a first-time execution with Mood Media Corporation (TSX:MM/ LSE AIM:MM), the world’s leading in-store media solutions provider. Through its existing Mood Media audio system, Macy’s was able to instantly activate the patent-pending “shopkick Signal,” allowing shopkick users nationwide to start receiving rewards and offers.
“At Macy’s, we’re dedicated to being an omnichannel innovator, so our customers can always benefit from the latest and greatest technology. We were one of shopkick’s inaugural partners, initially offering this innovative application in select markets in 2010,” said Martine Reardon, Macy’s chief marketing officer. “With this national roll-out less than two years later, we are continuing to bolster mobile efforts that enhance the shopping experience in our stores while creating an immediate and personal interaction with our customers.”
The national expansion brings shopkick from five Macy’s stores during its initial launch in 2010 to the full footprint of more than 800, adding more than 50 new markets to the program.
“As the anchor store to hundreds of shopping centers, downtowns and destination malls across the country, Macy’s is in many ways the ultimate retailer,” said Doug Galen, Chief Revenue Officer, shopkick. “Macy’s was among the first to truly embrace mobile as the future, and its rapid expansion of shopkick will no doubt have a positive impact for all partner retailers, because where there’s a Macy’s, there are shoppers.”
“We’re thrilled to be able to offer shopkick to our clients. Now they can seamlessly join the largest location-based rewards program to increase foot traffic and shopper engagement in-store while getting exposure to the millions of people that use shopkick to earn valuable rewards,” said Mark Elfenbein, Chief Business Development Officer, Mood Media Corporation. “We’ve developed a technique that requires little more than approval from the retailer and then it can be live with shopkick in no time.”
To provide high-value rewards to shoppers actually walking-in stores, the shopkick app detects a shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper’s smartphone handset. Because the store is focused on rewarding actual visitors, it then delivers “kicks” via the app, which can be collected at all participating partner store locations. Kicks are redeemed for in-store gift cards, song downloads, movie tickets, Facebook Credits, donations to charities and more.
Because shopkick is able to accurately detect actual presence inside participating stores, partner retailers ensure that marketing dollars put into the shopkick program are being spent to reward customers who are physically present in the store, translating into higher value rewards for the shopper.
Launched in August 2010, shopkick quickly became the largest location-based shopping app in America. Now more than 6,500 individual stores across multiple retailers and 250 of the country’s largest malls have fully deployed shopkick’s technology. In addition, at more than 250,000 other stores across America, shopkick offers smaller rewards for interacting with products from brand partners. Even more rewards can be earned for making purchases at participating partner retailers through shopkick’s Buy & Collect program.
Shopkick is available for free on the iPhone from the App Store at www.itunes.com/appstore/ and on Android Market at http://shopkick.com/android.html.