July 16, 2012, 10:15 AM

Groupon falls, and e-commerce stocks remain flat

The Internet Retailer Online Retail Index trailed the broader market last week.  

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Groupon Inc. took a tumble in the stock market last week, as its shares hit the lowest level, $7.72, since the daily deal operator’s initial public offering last year. Groupon declined by 7.7% in this week’s Internet Retailer Online Retail Index.

The Online Retail Index tracks 25 publicly traded e-retailers and e-commerce technology providers. Overall, the Online Retail Index was flat week over week with a 0.01% decrease. The Dow Jones Industrial Average and the Standard & Poor’s 500 each advanced 0.04% and 0.16%, respectively.

Of the 25 stocks in the index, nine had increases last week, while the stocks of 16 companies decreased in value.

Following are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:

• U.S. Auto Parts Network, 7.3%

• Coastal Contacts, 6.6%

• Vitacost, 5.8%

• 1-800-Flowers, 3.9%

• Netflix, 3.7%

Following are the Online Retail Index stocks that performed least well last week and the percentage decrease in stock price for the week:

• Blue Nile, -15.3%

• Bluefly, -13.5%

• eGain, -9.5%

• American Greetings, -9.0%

• Groupon, -7.7%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.

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