July 16, 2012, 11:43 AM

Digital marketing firm Tealium raises $10.5 million

The company plans to hire more employees and beef up research.  

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Tealium Inc., which provides tag management products for digital marketers, has raised $10.5 million in a funding round from Battery Ventures.

The vendor says it will use the funds to fund research and development and hire new sales, marketing and account management staff, Tealium says.

Digital tag management allows marketers to add, modify or remove JavaScript tagson their e-commerce sites. Those tags are used for tracking ad clicks and views. The system also allows marketers to test vendor tags on their web sites right away, a process which otherwise can take some businesses up to six months of work, the company says. The Tealium system is pre-configured to support tags from hundreds of vendors right away and it also allows marketers to test new vendors against one another on its web interface before they lock into any deals.

Tealium raised $1.1 million from technology investors in January. By June, it increased revenue 700% compared with the first half of last year, while also adding 60 new clients including the Finish Line Inc. and U.S. Auto Parts Network Inc., the company says.

Tealium says it has more than 100 clients on five continents. Most of its recent growth has come from U.S.-based clients, says co-founder Ali Behnam.

Neeraj Agrawal, a general partner at Battery Ventures, will join Tealium’s board of directors. Battery Ventures has invested in such companies as Akamai Inc., Angie’s List, Groupon Inc., Bazaarvoice Inc. and Adobe Systems Inc.’s Omniture.

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