July 5, 2012, 11:18 AM

Online Marketplace Ubokia Offers Identity Verification

As an optional process for users on Ubokia, uTrust disables potential scammers from hiding behind anonymity for a safe, secure online marketplace for users to buy and sell.

SAN FRANCISCO, CA, June 25, 2012 -- Ubokia, Inc., the preeminent buyer’s marketplace that is transforming social ecommerce, today announced uTrust. This feature is the world’s first trust verification system for ecommerce to eliminate the risk of buying online. Ubokia is committed to providing the ultimate buying experience in which buyers and sellers can transact with confidence. As an optional process for users on Ubokia, uTrust disables potential scammers from hiding behind anonymity for a safe, secure online marketplace for users to buy and sell.

Most ecommerce sites can be intimidating—in fact, buying from anonymous sellers often becomes more of a risk than an opportunity. Ubokia aims to eliminate fears associated with buying online by offering Ubokia users the option to verify themselves with uTrust. This new step towards safe transactions adds an additional layer of security for buyers. Buyers can purchase on their own terms and choose whether to deal with a safe seller versus an anonymous one.

“We want people to connect and transact online in a way that’s safe, secure and positive for everyone,” said Bill Stein, Ubokia’s Trust and Safety Officer. “At Ubokia, we understand one way we can facilitate this experience is to go the extra mile with a built-in trust mechanism. Buyers can get what they want with the assurance of what they’re buying and who it’s coming from.” 

In addition to uTrust, uGroups is another security feature that allows users to create virtual marketplaces. With uGroups, members can buy, sell, and trade with others in their existing social communities or with those that share a common passion. For users who prefer to keep their identities secret, the site will function as normal. Users are able to build out profiles with eBay ratings or by connecting with Facebook and PayPal.

Users who opt-in to be uTrust verified begin by providing some information about themselves. Ubokia then uses the information from public records to generate several questions to which only the “real” person would know the answers. Once Ubokia has verified  a user’s identity, he or she is considered “uTrusted” and receives a uTrust badge on his or her profile. This type of verification system instills a sense of confidence in both buyers and sellers, creating a platform that is not only safe and useful, but also fun and friendly. Ubokia is committed to continuing to develop additional measures to protect consumers and ensure online safety.

About Ubokia Inc.

Ubokia is the advocate for the buyer – empowering consumers to take control of the buying process. At Ubokia, buyers say what they want and sellers come to them on the buyers' terms, not the other way around. Buyers and sellers can also verify who they are through uTrust, create or join protected uGroups for secure and private trading, and have private negotiations. Ubokia.com was launched in November of 2011 and is free to join for buyers and sellers. For more information on Ubokia, visit http://www.ubokia.com or call 855-844-6620.

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