July 5, 2012, 11:14 AM

DK Hardware Supply Chooses Mercent to Enhance Google Sales

DK Hardware Supply sells specialty hardware and home improvement products at wholesale prices to millions of online shoppers.

Seattle, WA – June 28, 2012 – Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today DK Hardware Supply has switched online retail performance vendors to Mercent.

Recognized across the retail industry as the leading online channel management performance provider, Mercent’s technology removes the challenge of creating and managing complex data feeds across all online sales channels and provides business analytics that allow retail marketers to focus internal efforts on sales optimization, competitive merchandising and profit generation.

 Through DKHardware.com, DK Hardware Supply sells specialty hardware and home improvement products at wholesale prices to millions of online shoppers. With today’s announcement, DK Hardware Supply is leveraging the newly announced Mercent Retail™ software platform for Google Shopping to efficiently drive sales and profits on the Google Shopping program powered by Google Product Listing Ads (PLA).   In addition to Google Shopping, DK Hardware Supply also relies on Mercent’ s award-winning Mercent Retail™ platform to maximize product visibility, competitiveness and profits on Amazon.com, Buy.com, comparison shopping sites and affiliate networks. Other shopping destinations supported by Mercent Retail™ include eBay, Sears, paid search platforms (Google AdWords, Microsoft AdCenter), product ad platforms (Google Product Search (GPS), Amazon Product Ads, and Google Product Listing Ads (PLA), and emerging options like social shopping outlets.

 DK Hardware Supply CFO Art Goldman commented on the client partnership saying, “Mercent offers superior technology that enables us to efficiently manage our product data feeds and drive product sales and profits across key channels that include Google Shopping, Amazon.com, Buy.com and others. This is complemented by deep analytics and data that allow us to maximize the effectiveness of our online ad campaigns.”

 Mercent CEO Eric Best added, “Through Mercent Retail™, DK Hardware Supply is improving its product ad campaigns, sales and revenue at the competitive intersection of product quality, price, customer service and shipping. And as industry provider to national brand name retailers we support all key shopping channels, including newly released programs like Google Shopping.”

 Mercent Retail™ for Google Shopping features include:

  • Timely and accurate product catalog management – create a high-quality, “total offer” data feed for Google Shopping using Mercent’s industry-leading enterprise and award-winning automated platform. Apply filters and rules to create the optimum assortment and content for your PLA listings.
  • Single, unified user experience – Mercent clients update data and manage all PLA campaigns through a single system (Mercent Retail™), and changes propagate across both Google AdWords campaigns and Google Product Listing Ads to populate Google Shopping listings.
  • Efficient creation and distribution of Google PLA feeds – deliver quality product catalog data and set robust filters to create and manage product parameters, conditions and types to improve Google AdWords and Google Product Listing Ads (PLA) campaigns.

Other leading retailers including Redcats, 1-800-Flowers, HSN, GUESS?, Office Depot, Home Depot, Bloomingdale’s, Microsoft, and Liberty brands leverage Mercent to increase their online marketing efficiency; effectively manage inventory; significantly reduce costs; and improve overall brand and inventory exposure to millions of online shoppers.

To learn more about Mercent’s complete product portfolio, or for an in-person demo of Mercent Retail for Google Shopping, contact Mercent at 206-832-3900 or hello@mercent.com . Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com .

 About DK Hardware Supply
Providing the convenience of one-stop shopping through www.DKHardware.com, DK Hardware Supply is the leading supplier to the glazing industry. The company stocks more than 50,000 products and offers custom engineering and manufacturing based on their client needs. DK Hardware Supply provides hard-to-find products that includes everything from transaction windows, security hardware, and sneeze guards to display systems, architectural railings, door closers, shower door replacement hardware and glass products. The company is based in Hollywood, FL.

About Mercent

Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

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