In its second-largest acquisition, Amazon buys the company for $970 million.
Maxymiser has also signed several new clients in Europe, Asia, the Middle East and Africa—nearly doubling its global foothold.
Maxymiser, the global expert in multivariate testing, personalization and optimization, today announced that the company tripled its US client roster to continue their stellar growth rates between 2011 and 2012. As more and more ecommerce businesses adopt customer experience optimization programs to put the customer at the heart of the their online marketing, the company has added dozens of new flagship clients to their roster including Alaska Airlines, Harry & David, IBM, Intercontinental Hotels Group, LIDS, Procter & Gamble, Sovereign Bank, Rent the Runway, Teleflora, The Finish Line, and Wyndham Hotel Group, to name a few.
After becoming the first company to introduce a revolutionary customer experience optimization (CXO) platform to the UK market in 2006, Maxymiser has also signed several new clients in Europe, Asia, the Middle East and Africa — nearly doubling their global foothold. Additionally, the company has hired over 50 new global employees across sales, marketing, client services and software engineering to support their rapid expansion and continue their strong leadership and expert services and support for customer experience optimization.
In January 2012, the company announced its Series B funding — a strategic investment of $12 Million from new investors, Investor Growth Capital (IGC), along with additional investment from the company’s Series A investors, Pentech Ventures. This new funding continues to allow Maxymiser to expand significantly through all areas of the business, with emphasis on North American expansion, product research and development, and consulting services.
Commenting on the company’s continued strong performance, Tim Brown, CEO of Maxymiser, says, “We strive to deliver exceptional products and services, month-on-month, year-on-year to our clients. It’s great to see the results of this reflected in the rapid growth of an array of long-term partnerships with industry-leading Fortune 1000 brands. With more and more companies wanting to implement consumer-centric digital marketing strategies, we are excited that they are turning to multivariate testing and personalization to achieve this.”
Earlier this year, Maxymiser was chosen by Epson America to improve online shopping and customer service experiences with multivariate testing & personalization. “Engaging a full service testing and optimization vendor like Maxymiser is essential for us to continue to meet the needs of a changing marketplace,” said Sandra Texidor, web manager, Epson America Inc. “We evaluated other services in the marketplace, but Maxymiser came to the table with significant technological advantages, including a single platform for integration, easy usability, and no demands on our IT department.”
Gareth Gaston, senior vice president, global ecommerce at Wyndham Hotel Group, commented, “Maxymiser’s expertise in conversion management, especially within the travel sector, made it an easy choice when selecting our first multivariate testing solution. Testing and optimization will not only help improve revenue and customer retention, but will help us reinforce our company’s mission to provide a better experience that caters to travelers’ needs, preferences and behaviors.”
Brands that regard their websites as a primary revenue source have three very distinct priorities: give customers an optimal experience, create loyalty and convert potentially passive browsers into active buyers. Customer Experience Optimization is now fast becoming the means to achieving this, and therefore continues to gain more and more adopters across multiple industries. Once only mainly used by ecommerce retail companies, A/B and multivariate testing have expanded across several industries, as demonstrated by Maxymiser’s growing customer base, including travel, media, and finance companies, as they realize the value — and priority — of consumer centric marketing strategies.