E-commerce stocks outpace the broader market

E-commerce stocks in the Internet Retailer Online Retail Index gained value last week over the prior week, besting the overall market.

The e-commerce index increased 0.4%, while the Dow Jones Industrial Average fell 1.0% and the Standard & Poor’s 500 lost 0.6% last week.

1-800-Flowers.com Inc. and Shutterfly Inc. led the index, each advancing by 10.8%. Shutterfly last week announced a deal to offer customized Hallmark Cards Inc. greeting cards via its Treat.com site. 1-800-Flowers and Shutterfly are No. 51 and N. 53, respectively, in the Internet Retailer Top 500 Guide.

The Online Retail Index tracks 25 publicly traded e-retailers and e-commerce technology providers. Fourteen advanced last week, while 11 lost ground.

Following are the best-performing stocks last week in the Online Retail Index and the percentage change in stock price for each:

• 1-800-Flowers, 10.8%

• Shutterfly, 10.8%

• eGain, 10.1%

• Bluefly, 8.3%

• eBay, 5.2%

Following are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:

• Keynote Systems, -11.3%

• LivePerson, -9.0%

• Blue Nile, -8.0%

• Bidz.com, -6.3%

• Vitacost, -4.8%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.