June 21, 2012, 9:15 AM

myThings Expands U.S. Market Operations

myThings enables advertisers to run risk-free campaigns by paying only for actual conversions.

NEW YORK, June 6, 2012- myThings, a global leader in personalized display ad solutions, announced today that it has expanded its operations in the US market to offer its unique, performance-driven cost per action (CPA) retargeting model.

Extending beyond the industry-focused cost per click (CPC) or view-based models offered by American retargeting companies, myThings enables advertisers to run risk-free campaigns by paying only for actual conversions.

The company's strategic expansion decision was a result of growing demand from savvy American marketers to translate its CPA-driven success to the US market, and leverage its disruptive advancements in digital media technology, especially in big data analysis and real time bidding.

myThings is the global leader in CPA retargeting as well as one of the largest, most-established display players in the European market. Its award winning segmentation and personalization engines have delivered over 8 million conversions that generated over $1.1 billion for its advertisers to date. As a pioneer of data-driven solutions, myThings is also the first company that enabled advertisers to integrate their valuable 1st party data into their campaigns, generating significant performance uplift.

myThings specializes in generating incremental sales for its customers, at scale and across the sales funnel, by creating personalized ads in real time for each user on a per-impression basis. Present in 15 markets worldwide, the company personalizes over two billion impressions per month, and generates over 150% performance uplift compared to the retargeting industry standard.

Michael Swope, former VP of Sales at FetchBack, will be leading the US team. "I am thrilled to join myThings at a time when the US market is demanding a pure CPA performance-based model. The company's technological advancements will offer US advertisers a chance to optimize their online campaigns to a level yet to be seen in the US market," he said.

myThings has recently won the IAB-sponsored 'Best Use of Data' award in the prestigious Performance Marketing Awards. In addition, for the second straight year, it was named among the top 5 fastest growing digital media companies in Europe. The company is also a finalist in this year's Marketing Week Engage Awards and New Media Age Awards.

In March, myThings closed a $15 million round led by Iris Capital, the manager of the Orange-Publicis Venture Fund, in addition to existing investors Accel Partners, Carmel Ventures, T-Venture and Viola PE. It has raised $37 million in four rounds of financing to date.

"myThings is excited to bring more of its knowledge and expertise to the American market. Setting the standard in 15 markets, we look forward to providing a more effective, true CPA solution that enables marketers to drive incremental sales," commented the CEO of myThings, Benny Arbel.

About myThings Founded in 2005, myThings is the global leader in conversion-driven, personalized display advertising solutions, generating incremental sales for its customers, at scale and across the sales funnel. The company's award-winning technology generates a 150% uplift compared to the retargeting industry standard.

myThings personalizes over two billion banner impressions a month and operates in 15 markets including the UK, US, France, Germany, Spain, Italy, Benelux, Nordics, Russia, Turkey, India and Japan. Among its customers are top tier online retailers such as Best Buy, Microsoft Store, Orange, Vodafone, Telecom Italia, SDG group (Littlewoods, Very) and Zalando.

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