June 18, 2012, 9:55 AM

Yahoo hires a chief revenue officer

Michael Barrett, fresh from a stint at Google, will oversee advertising. 

Thad Rueter

Senior Editor

Lead Photo

Yahoo Inc. has hired Michael Barrett as executive vice president and chief revenue officer. He will oversee Yahoo’s global advertising revenue and operations.

Barrett comes from Google, where he was a director since January, according to his LinkedIn profile. Yahoo says he joined Google after it bought online display advertising firm Admeld Inc. last year; Barrett was hired by Admeld in 2008 as CEO. Previously, he was chief revenue officer at Fox Interactive Media. He has also worked as a sales executive for AOL.

This is not Barrett’s first job at Yahoo. For a seven-month period in 1999, he was the company’s senior vice president, e-commerce.

“Michael Barrett is regarded as one of the most successful and influential executives in media and technology, and I am thrilled to have him join Yahoo in this critical role," says Ross Levinsohn, Yahoo’s interim CEO. "I am confident that his deep industry experience and relationships will help us drive our strategic vision, taking Yahoo's industry-leading position to the next level."

Barrett reports to Levinsohn. Barrett’s hiring comes amid Yahoo’s recently announced effort to focus more on e-commerce, in large part by using data on online consumers to help retailers and other advertisers present products likely to appeal to shoppers.  

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement