In its second-largest acquisition, Amazon buys the company for $970 million.
IdentityMind is an on-demand platform tracking Internet identities and providing next generation risk management and anti fraud services.
Palo Alto, CA June 11, 2012 IdentityMind™, an on-demand platform that provides a comprehensive solution to solve next generation anti fraud services, today announced a new partnership with Rapleaf, the leader in real-time data services for email.
“Positive identification and accurate payment reputation are key to mitigate online commerce risk. Merchants want to make sure they aren’t stopping good users, and Payment Service Providers (PSP) want to know they are on-boarding good individuals,” said Jose Caldera, IdentityMind’s VP of Platform Management. “Rapleaf enhances IdentityMind eDNA™ with clear and measurable data about an internet identity’s email address”.
IdentityMind’s electronic DNA (eDNA™) is a patent-pending technology for associating user parameters that uniquely describe an Internet identity.
Online merchants and PSP will benefit from a fully integrated email validation as part of IdentityMind’s anti fraud service. Fraud analysts can either automatically or manually access Rapleaf’s email verification database within the context of transaction analysis for anti fraud or while assessing the risk of underwriting an individual, all seamlessly integrated into IdentityMind’s analysis user interface. Furthermore, analysts can incorporate the specifics of an email verification as part of their anti fraud filters, along with all the other fraud indicators available within the IdentityMind’s Antifraud Platform.
"We are excited to be able to fuel IdentityMind's platform and help partake in their mission to prevent fraud and identity theft” said Phil Davis, Rapleaf’s GM of Sales and Marketing.
Rapleaf helps businesses learn more about their customers. Rapleaf's technology provides real-time, actionable data about an email list. For a given email address, they provide full demographic data -- and data solutions to boost email marketing & business intelligence. For more information, visit http://www.rapleaf.com.
IdentityMind™ is an on-demand platform tracking Internet identities and providing next generation risk management and anti fraud services. IdentityMind™ helps online merchants stop fraud while maximizing accepting good transactions and minimizing manual review costs. IdentityMind™ tracks Internet Identities based on its patent-pending IdentityMind eDNA™. Internet consumers are passively challenged by comparing the eDNA™ of the owner of the card to the eDNA™ observed at the time of the transaction. Identities are matched across devices, payment instruments, geolocations, etc. For more information, visit http://www.identitymind.com or email pr(at)identitymind(dot)com.