The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
The University Co-op Launches Digby Localpoint, Enhancing Its Mobile and In-Store Strategies with Location-Based Marketing and A
Texas Longhorn students, fans and faculty can now receive location-centric offers and announcements, check-in to the store and access product information while in-store.
AUSTIN, TX—June 5, 2012—The University Co-op, serving the needs of University of Texas (UT) students and fans since 1896, today announced the launch of location-based marketing, analytics and commerce within its branded iPhone and Android app. Texas Longhorn fans that opt-in to location services through the apps can now receive rich messages and promotions when they are near a University Co-op location. The enhanced app allows customers to check-in to the store and receive relevant announcements and offers while inside the store. In the near future, additional features will be included in the app, such as the ability to scan barcodes and QR codes to browse product information, read ratings and reviews, and share items with social networks. The new location-based features have been integrated into the University Co-op’s highly successful iPhone and Android apps through Digby’s Localpoint Software Developer Kit (SDK), enabling the company to engage with fans directly through the app and complement its branded mobile optimized website.
Through Digby Localpoint, the University Co-op iPhone and Android apps will help the company engage directly with its customers like never before by allowing the retailer to set up virtual perimeters or “geofences” around its locations and push rich messages, announcements and offers to consumers once they enter the geofence, while inside the store and when they leave. Localpoint can measure consumer engagement, in real-time, via web-style analytics for each store location—allowing the University Co-op to gain valuable insights about its customers to serve them better in the future.
“Our iPhone and Android apps and mobile-optimized website have been great value drivers for the University Co-op as they allow UT fans, students and faculty to engage with us from anywhere at anytime,” said George H. Mitchell, President/CEO of the University Co-op. “By adding location-based features to our apps, we can increase store traffic, enhance the customer shopping experience, and gain access to valuable in-store analytics and commerce—ultimately allowing us to enable an even stronger, more personal and relevant relationship with our valuable customers.”
The University Co-op has enabled all features of Digby Localpoint into its branded iPhone and Android mobile apps including:
Localpoint Outreach – With Localpoint Outreach, the University Co-op can communicate through its apps to drive loyal customers to specific locations with local promotions. They can send unique "Deal of the Day" offers that are time and location sensitive when and where it is most logical for Texas Longhorn fans to receive them.
Localpoint Venue – Localpoint Venue influences the University Co-op consumers with triggered promotional offers and messages on entry, during their visit, and exit. Campaigns can be sent upon using the apps when locating a store, checking in, scanning a UPC/QR code, searching for a product, rating a product, and even watching a product video.
Localpoint Analytics – Through Localpoint Analytics, the University Co-op can gain a deeper understanding of its mobile consumers’ behavior around and within specific locations. It provides web-style analytics on brand and consumer engagement so the University Co-op can compare locations and venue traffic, determine patterns, and measure the economic impact and success of operations or marketing initiatives.
Localpoint Storefront – With Localpoint Storefront, UT fans, students and faculty can easily search, browse and buy when at home, mobile, and in the store.
“The University Co-op is a great partner, and we are very excited to expand our relationship with them through their continued success,” said Dave Sikora, President and CEO of Digby. “Through Digby Localpoint’s web-style insight into physical locations and effective, targeted mobile messaging tools, the University Co-op can now attract, influence and understand its customers across all channels, all through their own branded iPhone and Android apps.”
The addition of location-based marketing, analytics and commerce into the University Co-op iPhone and Android apps comes at a very opportune time. According to a recent report by JiWire, 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take action after seeing a location-specific message.
About The University Co-op
Founded in 1896, the University Co-op opened as an association owned by students, faculty, and staff to furnish books, supplies, and clothing at discounted prices to its members. The University Co-op’s mission is to advance the educational interests of the University. All the after-rebate profit (excluding a small portion set aside for reinvestment) of the Co-op is used to support university-related projects and activities. Moreover, the last few years the Co-op has given almost all of the UT schools and colleges a major grant for capital and other long-term projects, such as student lounges, career centers, and computer laboratories. Since 2000, The Co-op has given over 32 million dollars to UT in the form of gifts, grants and rebates. Today the University Co-op is the largest seller of used textbooks in the country and the most profitable independent college bookstore in the United States. Please visit www.universitycoop.com.
Digby helps brands achieve their strategic cross-channel goals – to drive store traffic, engage with consumers in the store, enable mobile commerce and provide web-style analytics to the physical retail store – all through their own branded mobile experience. Powered by the Digby Localpoint Mobile Platform, Digby delivers mobile websites, applications and SDKs designed for smartphones that empower brands to optimize their mobile strategy across all channels. Solely focused on enabling top brands since 2006 and with more than 50 top retailers already enabled including Bed Bath and Beyond, Cabela’s, Toys “R” Us, The Home Depot, Wet Seal, Brooks Brothers, Golfsmith, Orvis and many more, Digby is the leading provider of multi-channel mobile engagement and commerce for brands. Learn more about us at www.digby.com.
Catherine Seeds and Caitlin New