June 4, 2012, 11:37 AM

Levi’s creates a new position to oversee e-commerce and stores

The new online chief, Joelle Maher, has worked at Gap, Macy’s and Lord & Taylor.

Stefany Moore

Associate Director of Research

Lead Photo

Levi Strauss & Co. has promoted Joelle Maher to the newly created position of executive vice president and president of global retail, the apparel brand and e-retailer says.

Maher is now responsible for the merchant’s e-commerce business and retail operations including company-operated stores, outlets and franchises. She joined Levi’s in 2007 as vice president and general manager of U.S. retail and was promoted to senior vice president, Americas Retail, in 2009.

Prior to her work at Levi’s, No. 365 in the Internet Retailer Top 500 Guide, Maher held positions in merchandising, planning and allocation at Gap Inc. (No. 22), Macy’s Inc. (No. 14) and Lord & Taylor, a unit of Hudson’s Bay (No. 100). From 2001 to 2007, she was vice president and general manager of Lucky Brand Jeans, and from 1998 to 2001, she was senior director of planning and allocation for Gap brand Old Navy, according to her LinkedIn profile.

Levi’s also announced that it has hired James Curleigh as the new executive vice president and president of the Levi’s brand. Most recently, he served as the president and CEO of Keen Footwear, Inc., a footwear and accessories retailer.

“These new leaders have a strong track record of driving results and I’m looking forward to partnering with them to expand our footprint around the globe,” says Chip Bergh, Levi’s president and CEO.

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