Sales from mobile devices increased 101% in the first quarter compared to the same quarter last year for more than 350 retailer clients of ...
Nearly half of smartphone owners visit Amazon.com in March
Other top destinations include eBay, Google and Facebook.
Managing Editor, Mobile Commerce
Topics: June 2012 Magazine
Amazon.com Inc. has become a major destination for smartphone owners. Of the 97 million U.S. adults who owned a smartphone running Apple iOS, Android or BlackBerry operating systems, 45.4%, or 44.0 million, visited Amazon.com's m-commerce site or used the e-retailer's apps in March, according to the Mobile Metrix 2.0 report from web and mobile measurement firm comScore Inc.
85.7% of the time these smartphone users spent with Amazon was with apps, while only 14.3% was spent on the mobile site, comScore says.
EBay Inc. isn't far behind Amazon.com, with 28.0% of smartphone users having visited eBay's m-commerce site or used the marketplace's apps. For eBay, apps accounted for 82.4% of the time spent and the mobile site 17.6%.
For the top 15 Internet destinations measured by comScore, 81.5% of time spent was on apps while 18.5% was on sites.
Following are the top 15 mobile destinations, with the number of unique visitors in millions and the percent reach, according to comScore:
- Google Inc., 94.0, 96.9%
- Facebook, 78.0, 80.4%
- Yahoo sites, 66.2, 68.2%
- Amazon.com, 44.0, 45.4%
- Wikimedia Foundation sites, 39.1, 40.3%
- Apple Inc., 38.3, 39.5% (99.7% of visits were through its iTunes and App Store apps)
- Cooliris Inc., 28.5, 29.4%
- AOL Inc., 28.0, 28.9%
- eBay Inc., 27.2, 28.0%
- Zynga, 26.6, 27.4%
- Twitter, 25.6, 26.4%
- Rovio (Angry Birds), 25.1, 25.8%
- The Weather Channel, 24.1, 24.9%
- Microsoft sites, 24.0, 24.7%
- ESPN, 23.3, 24.0%
On the social media front, smartphones are driving significant consumer engagement. 80.4% of iPhone, Android and BlackBerry users in March accessed Facebook through its mobile site or app, 26.4% Twitter, 7.9% LinkedIn, 7.7% Pinterest, 5.7% foursquare and 4.6% Tumblr, comScore finds.
Smartphone visitors to Facebook spent on average 441.3 minutes on the social network's site or app in March; 114.4 minutes on Twitter; 12.9 minutes on LinkedIn; 52.9 minutes on Pinterest; 145.6 minutes on foursquare and 68.4 minutes on Tumblr, comScore says.