June 1, 2012, 12:00 AM

Up the mobile ladder

(Page 3 of 3)

Figuring out what will work is important, especially at first, Ashley says. "If your first product is unsuccessful," he says, "management will start thinking mobile is unnecessary for their brand and that is just not right."

That's some good survival advice for the executives likely to find mobile in their titles as mobile plays a bigger role in retailers' sales and marketing plans.

bill@verticalwebmedia.com

@IRmcommerce

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jake Nickell / E-Commerce

What one web retailer learned from a bricks-and-mortar test

Threadless has closed its one physical store but found other ways to get its artist-designed ...

FPO

Devika Girish / E-Commerce

Eight lesser-known uses of beacons for retailers

Beacons, which communicate with consumers’ smartphones, are most often used to welcome shoppers to stores ...

Advertisement