Daily deal operator Groupon Inc. aims to bring its coupons directly to retail checkout counters with its acquisition of restaurant and hospitality vendor Breadcrumb. Terms of the deal were not disclosed.
The startup offers a point-of-sale system that runs via the Breadcrumb application on an Apple Inc. iPad. The offering also offers a time clock, as well as payroll and shift scheduling tools.
“For Groupon merchant partners that use Breadcrumb’s point-of-sale system, we’ll be able to significantly improve the process of redeeming a Groupon,” Mihir Shah, vice president of mobile at Groupon, writes on the company’s blog.
Because Breadcrumb is a subscription-based service that runs on an iPad, rather than a more costly point-of-sale terminal, it can produce savings up to 90% for merchants, Breadcrumb says.
“The team behind Breadcrumb shares our passion to build affordable and intuitive products that make it easier for local merchants to manage their business,” Shah says in the blog post.
Groupon says that it plans to offer Breadcrumb’s services to its current merchant customers and to new clients.
Breadcrumb founder Seth Harris and the rest of the vendor team will join Groupon.
Since going public last year, Groupon has been on an acquisition binge. In the path few months it has acquired FeeFighters, an online comparison tool for credit card processing services that matches e-retailers with payment processing vendors, Adku, an analytics startup, and Mertado.com, which enables consumers to find and buy products through social networks.