May 31, 2012, 9:42 AM

Webtrends Offers Advanced Analytics for SAP Web Channel Experience Management.

The solution has been proven to integrate with SAP solutions, providing analytics related to campaigns, commerce, shopping cart and customer support scenarios with zero configuration.

Webtrends, the global leader in digital marketing optimization and relevance through real-time, unified analytics and customer intelligence, today announced its Webtrends Advanced Analytics module has achieved SAP-certified integration with the SAP® Web Channel Experience Management 2.0 application. The solution has been proven to integrate with SAP solutions, providing analytics related to campaigns, commerce, shopping cart and customer support scenarios with zero configuration.

Webtrends Advanced Analytics for use with SAP Web Channel Experience Management is built on the award-winning Webtrends Analytics 10 Software-as-a-Service (SaaS) platform, providing powerful analytics across digital channels based on data collected through a variety of means, including tags, feeds, APIs and public data. The extensible data model enables advanced segmentation, visitor scoring and integration with the SAP Customer Relationship Management (SAP CRM) application and SAP BusinessObjects™ solutions for advanced business intelligence.

The SAP Integration and Certification Center (SAP ICC) has certified that Webtrends Advanced Analytics 1.0 integrates with SAP Web Channel Experience Management 2.0. Through the integration, it provides customers with SAP solution-specific insights, while performing side-by-side comparisons of other digital assets, including data resulting from mobile, social, site and other campaign efforts, through a highly visual infographic-style data presentation.

“Webtrends provides an open and powerful analytics and optimization solution for our partners to integrate into their platforms, empowering their customers with highly relevant, real-time insights,” said Alex Yoder, CEO, Webtrends. “Through our Webtrends Advanced Analytics solution, now certified for integration with SAP applications, we can offer customers one of the most comprehensive and flexible Customer Experience Management (CXM) technologies available in the world today.”

In addition, Webtrends has joined the SAP PartnerEdge™ program as an SAP software solution and technology partner. Through the program, partners work closely with SAP to develop and certify the technical integration of their solutions with SAP software. Integrated partner applications extend, complement and add value to SAP solutions, thereby helping mutual customers more successfully meet business needs and drive strong results.

Webtrends is also a member of the SAP EcoHub solution marketplace, a community-enabled online site that makes it easy for customers to discover, evaluate and purchase solutions that complement their SAP applications, including Webtrends Advanced Analytics for use with SAP Web Channel Experience Management. Participation in SAP EcoHub provides Webtrends with a powerful new channel for reaching customers in an interactive community that integrates community input, user feedback, ratings and demos. Find Webtrends on the SAP EcoHub site at http://ecohub.sap.com/catalog/#!solution:Webtrends-Advanced-Analytics.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.

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