In its second-largest acquisition, Amazon buys the company for $970 million.
Inova required an e-commerce platform that offered multiple payment gateways, back office integration, and a technology partner with proven experience helping global retail brands grow.
Toronto, ON – OrderDynamics™, Canada's leading on-demand eCommerce platform provider, announced today that Inova, Mexico’s leading direct response retailer of lifestyle and fitness accessories, have selected OrderDynamics to re-launch their global online storefront.
In order to meet their long-term growth goals and international expansion plans, Inova needed a scalable eCommerce platform with sophisticated cross-sell and merchandising capabilities to increase sales – something that was lacking from their legacy eCommerce solution. In addition to improving online marketing capabilities and creating a more user friendly shopping experience, Inova required an eCommerce platform that offered multiple payment gateways, back office integration, and a technology partner with proven experience helping global retail brands grow. OrderDynamics on-demand eCommerce delivery also provided a cost-effective model for Inova to scale its growth while benefiting from ongoing product updates at no additional cost.
“We selected OrderDynamics because of their partnership approach, sound eCommerce knowledge, and proven expertise in launching complex eCommerce projects,” said Juan Esteban Belich, Internet Business Development & eCommerce Manager at Inova. “The OrderDynamics eCommerce platform features a powerful merchandising engine that will help grow our worldwide sales and improve the efficiency of our business by synchronizing various back office tools,” Mr. Belich said.
“OrderDynamics has proven experience in helping Clients achieve rapid growth in short periods of time. Our multi-eStore platform will allow Inova to manage all their B2C and B2B needs from one dashboard with control over frontend presentation and backend operations,” said Michael Benadiba, CEO of OrderDynamics. “OrderDynamics is proud to be selected as Inova’s global eCommerce platform,” Mr. Benadiba added.
Inova is the leader in direct response television sales in Mexico and the US Hispanic market with over 150 products including its own creations and domestic and imported products, promoted through infomercials and commercials on free-to-air and pay-TV throughout Mexico and USA.
Inova's main distribution channels are inbound and outbound Telemarketing, E-commerce, Catalog, Retail kiosks and wholesale retailers in major department stores in Mexico.
About OrderDynamics Corporation
OrderDynamics Corporation is a privately owned eCommerce platform service provider for high-growth B2C and B2B businesses. The success of OrderDynamics is highly attributed to its Software-as-a-Service (SaaS) eCommerce model and Dynamic Merchandising concepts which provide superior control and help drive revenue. The OrderDynamics solution caters to multi-channel retail, manufacturing, business-to-business, and complex online retail. OrderDynamics officially launched its On-Demand eCommerce Platform in 2006 after 2 years of research and development.