The social network says acquiring Gnip will help companies better understand what consumers and other brands are saying across Twitter.
CardinalCommerce Corporation and TransFirst Enter Strategic Alliance
Through this collaboration, TransFirst will integrate Cardinal's proprietary platforms for eCommerce and mobile commerce.
Cleveland, Ohio and Hauppauge, New York - May 29, 2012 - CardinalCommerce Corporation, the world-leader in enabling remote commerce (internet, mobile, etc.), and TransFirst®, a leading provider of secure transaction processing services and payment enabling technologies, have entered a strategic alliance allowing TransFirst to leverage Cardinal's proprietary platforms.
Through this collaboration, TransFirst will integrate Cardinal's proprietary platforms for eCommerce and mobile commerce, Cardinal Centinel® and Cardinal MAX™. Centinel will enable TransFirst to offer their merchant customers 3-D Secure™; Verified by Visa, MasterCard® SecureCode™ and American Express SafeKey®, along with over 100 alternative payment brands and methods. MAX will enable mobile marketing and loyalty services as well as mobile site optimization for TransFirst merchants.
"This relationship will allow TransFirst to leverage Cardinal's proprietary platforms and offer our merchant customers eCommerce and mobile commerce solutions to facilitate key components of our Multi-Channel commerce solution, increase sales and enhance our customer satisfaction. We see Multi-Channel commerce as the new sales model enabling consumers to make purchases anytime, anywhere, anyway. Our teaming up with CardinalCommerce will enable brick and mortar, eCommerce, and mCommerce initiated sales to be managed through a single platform using a single merchant account. It will also give the consumer a choice of which payment instrument to use across all sales venues," said Craig Tieken, Director of Product for TransFirst.
Colt McCutcheon, Cardinal's Vice President, Global Sales, added "Cardinal is pleased to be an ally of TransFirst, a leader in electronic payments. We take pride in enabling merchants to expand their business, protect transactions by enabling payment brands, coupons and loyalty programs, and enter the exciting world of mobile commerce."
About TransFirst (www.transfirst.com)
A leading provider of secure transaction processing services and payment enabling technologies, TransFirst offers innovative products and services designed with financial institution, independent sales organization, healthcare, e-commerce, government and merchant customers' unique needs in mind. By collaborating with our customers and utilizing strong industry knowledge, we help them grow their businesses. Founded in 1995, TransFirst continues to attain significant market share and world-class expertise in growing and profitable industry segments. Built on a platform of personal service, customer commitment and flexible pricing, TransFirst is headquartered in Hauppauge, New York, and has operations facilities in Aurora, Colorado; Broomfield, Colorado; Omaha, Nebraska; Overland Park, Kansas; Arlington, Virginia; Nashville, Tennessee; Cypress, California; and executive headquarters in Dallas, Texas. Company-wide, TransFirst currently processes approximately $30 billion in annual sales volume more than 175,000 merchants and financial institution partners. For additional information, please call 800.745.2659 or visit www.TransFirst.com.