Special deals in Target stores are now as close as a shopper’s web-connected mobile device.
Target Corp., No. 23 in the Internet Retailer Top 500 Guide, rolled out today across its 1,764 stores a system from shopkick that lets the retailer send points for store credits to shoppers’ smartphones and other web-connected mobile devices.
A trial of the shopkick system produced favorable feedback from consumers, the retailer says. “In our test launch, Target guests in seven cities had the opportunity to experience shopkick at Target and we received rave reviews,” says Bonnie Gross, Target’s vice president of marketing and guest engagement.
Consumers, who download a free shopkick app to their iPhone or Android device, can earn a $2 Target electronic gift card once they accumulate 500 points, or “kicks,” a spokeswoman for Target says. Larger accumulations of points can be used for gift cards of up to $25 in value. Once a shopper has earned enough for a gift card and wants to redeem it, she simply shows the phone with the shopkick app to a store clerk.
Each retailer can set its own methods of offering points, which are flashed to a shopper’s shopkick app via special in-store transmitters. In Target’s case, shopkick users receive 60 points just for walking into a store, though the retailer may up that to 100 or more points on special days. Consumers can also earn points by scanning bar codes on in-store products.
Target declines to say what it pays for the shopkick system, but shopkick says it charges a small fee for each “kick” offered in a store. Shopkick also receives a percentage of the sale when points are used to purchase something, and the company charges a fee of less than $100 for each store transmitter.