May 23, 2012, 10:30 AM

CrossView Releases Platform-Independent Cross-Channel Commerce Service

Now retailers seeking cross-channel commerce functionality can deploy CrossView web, mobile commerce, call center, point of sale and mobile point of sale solutions on many of the industry’s leading and niche e-commerce platforms without investing in costly or time-consuming integrations. 

Research Triangle Park, NC — May 21, 2012 — CrossView, Inc., a cross-channel commerce solutions and retail technology provider, today announced that its cross-channel commerce portfolio of software has been enhanced and will be interoperable with multiple e-commerce platforms such as IBM, Hybris, Magento, Oracle/ATG and more.

Now retailers seeking cross-channel commerce functionality can deploy CrossView web, mobile commerce, call center, point of sale and mobile point of sale solutions on many of the industry’s leading and niche e-commerce platforms without investing in costly or time-consuming integrations.  

“Choice is increasingly important to retailers – but one thing is not a choice and that’s whether to implement cross-channel commerce technology.  Successful merchants are extending their digital capabilities into all their channels.  This is an imperative in retail today,” said Mark Fodor, chief executive officer, CrossView. “To create the cross-channel experience that shoppers demand, retailers often spend as much money on integrations as they do on the actual platform to run their commerce business.”  

With this latest release, CrossView not only has added extensive functionality to its cross-channel solutions, but now leverages an Enterprise Service Bus to extend their service oriented architecture. This simplified, consistent approach lowers implementation costs and reduces customer investment in integrations and customization.

“All components of our cross-channel commerce solution function as standalone applications that can be integrated into an existing retail environment quickly and cost effectively,” said Steve Beir, director, Retail Strategy and Product Management, CrossView.

CrossView’s award-winning portfolio of cross-channel commerce solutions includes:  

  • CrossView Web Store
  • CrossView Mobile Commerce Store
  • CrossView Mobile Point of Sale
  • CrossView Customer Care
  • CrossView Point of Sale

Advanced analytics are integrated throughout the portfolio using CrossView’s pioneering business intelligence solution, Intelligent Advisor.  Intelligence into customer buying behavior is captured and delivered across all channels.

About CrossView:
CrossView is a premier provider of cross-channel commerce solutions and services that enable a smarter, more personalized shopping experience. Our software is used by leading brands to unify the Web, stores, call centers, mobile devices, and other channels on a single, flexible platform. Advanced analytics integrated across the platform deliver intelligence and visibility.

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