As more shoppers use a combination of web, mobile and in-store browsing to make purchasing decisions, retailers have to make sure their e-commerce technology keeps up with such changes in consumer behavior, says Bernardine Wu, founder of consultancy FitForCommerce.
Wu will kick off the technology workshop on June 5 at the Internet Retailer Conference & Exhibition 2012 during a session entitled “Welcome and Introduction: What all e-retailers need to know about tomorrow’s technology.”
Following her remarks will be several sessions that will dig into the latest trends in e-commerce technology, including such areas as cross-channel shopping, social and mobile. One session will focus on technology budgets, while another will offer guidance about swapping out e-commerce platforms. “Attendees will receive specific actionable advice from peers about e-commerce tools that enable retailers to be competitive and engaging,” Wu says.
One workshop session, “Product + Content + Asset Management: Tools that improve efficiency and the bottom line,” will focus on how to present product information and images to online shoppers. “A lot of retailers are struggling about how to get that content onto their sites,” Wu says. “It doesn’t sound too sexy, but the new hot data for online retailing is product information. There is a whole new category of tools and technologies that was not there a year and a half ago.”
Internet Retailer’s editors asked Wu to speak because FitForCommerce helps e-retailers select the best technology for their businesses, and also because she has years of experience in helping online retailers design and re-launch competitive web stores.